Today, creative music company MAS (Music and Strategy) announces its partnership with Emmy Award-winner and three-time Academy Award-nominated Nicholas Britell as he looks to expand his reach into the world of advertising. The collaboration demonstrates MAS’s best-in-class services, industry influence, and enduring dedication to granting its clients access to the best music talent on the market.
James Alvich, co-founder and president of MAS, comments: "We are honoured to partner with Nicholas, a brilliantly talented artist, as he ventures into the advertising world. With him on board, we can truly elevate our clients’ work, continuing to produce ground-breaking music that takes it beyond advertising and ultimately influences culture at large.”
Nicholas Britell adds, “I am thrilled to be partnering with MAS. Marrying music with picture is a true passion of mine, and I believe so strongly in finding the right sound for a particular project. I look forward to working with MAS’ incredible team and am excited about all the future possibilities.”
One of the most talented composers to enter the scene in the last decade, Nicholas has composed some of the most critically acclaimed scores of the past few years including the scores for Best Picture winner ‘Moonlight’, ‘If Beale Street Could Talk’, and ‘Vice’. Nicholas most recently scored Netflix’s ‘Don’t Look Up’, which earned him Academy Award, BAFTA and Critics’ Choice nominations. He also wrote and produced two original songs for the film, including ‘Just Look Up,’ performed by Ariana Grande and Kid Cudi, and ‘Second Nature,’ performed by Bon Iver.
Nicholas is also the mastermind behind some of TV’s most beloved music, notably the ‘Succession’ Main Title Theme, which won him an Emmy and was dubbed 'the definitive TV Theme of the 21st Century' by The Guardian. Audience demand led Nicholas to produce a remix of the Main Title Theme with lyrics from legendary hip-hop artist Pusha-T. Continuing his work on the show, Nicholas received Emmy nominations for both his Season Two and Three scores, and will begin scoring Season Four later this year. Other television scores he has composed include his Emmy-nominated score for Barry Jenkins’ ‘The Underground Railroad’ and the score for HBO’s ‘Winning Time’ which he co-composed with Grammy-winning artist Robert Glasper. His score for Lucasfilm’s upcoming Star Wars series ‘Andor’ premieres on September 21st.
In collaboration with MAS, Nicholas will venture into the advertising space, leveraging the agency’s influence and reputation. MAS has enjoyed a series of prosperous successes over the past year, including three spots in this year’s Super Bowl, a continued relationship with Ralph Lauren, as well as successful campaigns with Facebook, Lincoln and many other top tier clients. A union between two ever-expanding talents in their respective fields, this partnership continues to solidify MAS’ position as a leading and unstoppable creative music partner.