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Creative

Mars Rover is Feeling Lonely in This Global Spot for Saint-Gobain

lbbonline.com, Mon, Nov 04, 2019

Grand Bazar's Wilfrid Brimo directs sweet film from Publicis Conseil

Mars Rover is Feeling Lonely in This Global Spot for Saint-Gobain

Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials.

The brand has been committed for several years to improving people’s well-being while helping to reduce the environmental impact on the planet. This commitment inspired Publicis Conseil to create the 'Mission to Earth' communication platform.

Saint-Gobain's materials are used in space exploration (satellites, rockets, robots and space telescopes for example) and it is here, on Earth, their mission is most important.

The film, directed by Wilfrid Brimo, (Grand Bazar), features a robot exploring his planet by himself. With emotional nostalgia, he remembers the well-being and the joy of others living together. The film reminds us that nothing is more beautiful and important than our life on Earth. The story reveals all the activities of Saint-Gobain with photography magnified by Kasper Tuxen, known for his many collaborations with Gus Van Sant.

The campaign has been launched in France on 3rd November in TV, and will be in cinema from 13th November. This campaign will roll out at a global level over the following months.

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Client

Client: Saint-Gobain

Vice-President, Communications: Laurence Pernot

Deputy Vice-President Communications: Florence Passeron

Corporate Brand Director: Anaïs Boutin

Deputy to Corporate Brand Director: Stéphanie Camus

Agency

Agency: Publicis Conseil

President overseeing the creativity: Marco Venturelli

Creative Director: Nicolas Thiboutot

Copywriter: Julien Colas

Art Director: Kamel Makhloufi

Planning: Eva Chapiteau / Théo Tiret

Account team: Anne Dauvé / Anne Cantrel / Thibault Loth / Nathalie Bousquet

Film Production

TV Production (Prodigious): Estelle Diot

Production Company: Grand Bazar

Post-Production: Mathematic

Production: Gaëtan Le Goff

Direction: Renaud Jaget

Post-production Direction: Stéphanie Pedelacq / Gouna Logan

Business-Affairs Music, Talents & Licensing (Prodigious): Amandine Yvon and Barthélémy Ponsot

Director: Wilfrid Brimo

DOP: Kasper Tuxen

Editing: Nicolas Larrouquère

Color Grading: Matthieu Caplanne

VFX Producer: Guillaume Marien

VFX Sup: Guillaume Nadaud

Head of 3D: Manu Quinto

Head of Compositing: Fabrice Lagayette

Head of Animation: Mikael Lynen

Flame Lead: Fred Brandon

Production Sound: Bruno Porret / Kouz, Esmeralda Leo

Prodigious Music: « Mr Lonely » - Bobby Vinton

Songwriter: Gene Allan Schachter / Bobby Vinton

Publishing House: Shapiro Bernstein Limited o/b/o Ripley Music Inc

Label: Sony Music

Category: Business Services , Manufacturing

Genre: Storytelling , Visual VFX