Marriott Hotels and Critical Mass Pave New Way for Online Content
Marriott Hotels is writing a new chapter today as it amplifies its digital presence with the launch of a new quarterly online travel magazine and website called Travel Brilliantly. Working with global experience design agency Critical Mass, the hotel brand aims to reinvent the rules of online content by giving customers depth and insight on travel through a distinctive lens on editorial content curated by cultural authorities.
The first production, entitled ‘The Curiosity Issue,’ features articles by Humans of New York’s Brandon Stanton and Neil Degrasse Tyson, world-famous astrophysicist.
“We believe that travel expands the mind. Our guests are curious and their interests run the gamut of technology, art and culture. There’s no better time to consume substantive in-depth pieces than when you’re travelling,” says Michael Dail, Vice President Global Brand Marketing for Marriott Hotels at Marriott International.
“Teaming up with Marriott Hotels to develop the digital magazine’s strategy and design was a fantastic creative opportunity for the team,” adds Dianne Wilkins, CEO of Critical Mass. “Marriott is one of the world’s most admired brands with a very loyal customer base, and this is yet another channel where they will engage with guests to enhance their experiences and inspire new ones.”
