FRED & FARID
Mon, 05 Sep 2022 12:30:37 GMT
In partnership with creative agency FRED & FARID Los Angeles and FRED & FARID Paris, Longchamp launches the second chapter of 'Très Paris' with another music video reimagining an iconic French song.
Directed by French director Alice Kong, the music video features French ballet dancer and actress Marion Barbeau alongside French actress and model Annabelle Belmondo, as they bring the lyrics of 'J’aime les filles' by Jacques Dutronc to life. The classic track was reimagined by lively French indie pop group Evergreen, setting the buoyant, irreverent tone of the film.
The music video follows two heroines as they live Jacques Dutronc’s lyrics throughout Paris with elegance, style, and a playful wink. The film starts off with the two best friends dancing through a chic Castel and Régine inspired restaurant ('J'aime les filles de chez Castel. J'aime les filles de chez Régine'); they protest the raucous sound of a morning alarm while lying in bed on the lawn of the Sacré Cœur ('J'aime les filles qui font la grève. J'aime les filles qui vont camper'); they carry their skis through the street, then quickly ditch their gear for ice cream cones ('J'aime les filles de Megève. J'aime les filles de Saint-Tropez'); and then end their adventure inspiring an artist and having a laugh ('J'aime les filles intellectuelles. J'aime les filles qui me font marrer.'). In every scene, the duo looks casually chic styled in Longchamp’s FW22 Collection.
Alongside Marion Barbeau and Annabelle Belmondo’s performances, the song itself plays a central role in the film.
Jacques Dutronc and his legacy are present throughout 'J’aime les filles', personifying the Parisienne experience with a healthy dose of fun. This made Dutronc the ideal soundtrack choice for both the 'Très Paris' launch film and new music video.
The recreation of 'J’aime les filles' by Evergreen marries modernity with the timelessness of French culture. This combination represents the Longchamp brand itself - maintaining a trademark avant-garde creativity with superior craftsmanship in every collection.
Alongside the music video, there are 12 brand films, two BTS films, and 30+ photos and films created for social.
The second chapter of the Longchamp 'Très Paris' campaign solidifies the brand’s inimitable Parisienne spirit. Communicating the effervescent energy that exemplifies all that is Longchamp, this new music video is witty, charming, and simply put, 'Très Paris'.
In addition to the always-on work done by the agency on Longchamp’s Instagram account, this campaign is the fourth global launch from the Fred & Farid offices since the collaboration started in 2020. With hundreds of assets created over the past three years, the agency continues to build the 'Très Paris' platforms.
Genres: Fashion & Beauty, People, Storytelling
Categories: Clothing and Fashion, AccessoriesFRED & FARID, Mon, 05 Sep 2022 12:30:37 GMT