Frenchfounders Unveils Distinctive New Identity Developed by FRED & FARID New York

Marking a new chapter in its narrative, Frenchfounders is embarking on a strategic rebranding, orchestrated by FRED & FARID New York, agency part of the global and independent FRED & FARID creative network. This rebrand signifies an enhanced suite of services and mirrors the network's evolution. Established in 2014, Frenchfounders has been renowned for its exclusive club for leaders and decision-makers. It now extends its reach to serve the broader community of Francophone professionals worldwide, notably through its enriched business matchmaking platform that includes a complimentary content tier.

Transitioning from an Exclusive Club to a Global Francophone Business Network

Since its establishment, Frenchfounders has positioned itself as a premium networking alternative, distinguished by its Club for Francophone executives, offering more selective and impactful networking opportunities.

The brand's initial foray into Asia, Europe, and the Middle East from 2014 to 2018 marked its swift international expansion.

Presently, with an influential cadre of 25,000 leaders, including 4,000 Club members and 200 corporate partners, Frenchfounders is poised to initiate the third phase of its growth. This phase signifies a strategic opening to the entire Francophone ecosystem, aspiring to ascend as the preeminent leader in business matchmaking.

"Frenchfounders was perceived as an exclusive, invite-only club, with curiosity peaking about what lay inside. Our aim with the revamped service offering is to broaden our horizons, engaging a wider audience while elevating the exclusivity of the private Club," articulated Benoît Buridant, co-founder and CEO of Frenchfounders.

While originally catering to the echelon of leadership within a select premium Club, Frenchfounders now seeks to dismantle barriers and enhance value in the ecosystem, serving CEOs, entrepreneurs, managers, rising stars, and companies.

A Rebranding by Creative Agency FRED & FARID New York Highlights Frenchfounders’ Ambitions with New Offerings 

Frenchfounders stands as a tapestry of diverse professional profiles and industries, with a network that spans corporate entities, startups, investors, and SMEs. Its members are privy to unparalleled openness and synergistic opportunities within an international business network, as demonstrated by the peer circles initiative within the Club initiated in 2018.

The fresh identity by FRED & FARID New York embodies the vision for Frenchfounders’ latest offerings in business development, career navigation, investment, and financial services.

In pursuit of this vision, Frenchfounders now furnishes end-to-end corporate support through its Business Solutions service, aiding in client acquisition, funding, international hiring, and geographic expansion from France or within their established international markets.

"These pillars are critical for company success in the coming decade, which is why we needed to offer a service spectrum that we began developing and are now poised to amplify with our renewed brand identity," declared Vincent Deruelle, co-founder of Frenchfounders.

Moreover, solutions for all profiles have been created for investing and fundraising, including the Frenchfounders Investment Fund, a US-based VC fund that invests in early-stage startups across all sectors with international development challenges, like the recent Worldia or Sizzle AI. Additionally, Frenchfounders now equip Francophone talents with career management tools, notably through a Talent Pool, to find their dream job, anonymously, in France or internationally, and within the current leading companies.

"Our business objective is to reach 40 million in revenue by 2026," indicated Vincent Deruelle.

"Frenchfounders has emerged as a cornerstone in the landscape of global Francophone business. It's our privilege to guide them through this significant milestone in their narrative. Our collaborative efforts stem from a shared vision—grounded in entrepreneurship, global openness, and strategic business synergies. The objective was ambitious: to craft a proprietary branding ecosystem that is as impactful as it is inclusive, one that encapsulates Frenchfounders' renewed ambitions. This umbrella identity is designed to be a beacon for all network members to see themselves in, and to foster collaborative ventures," remarked FRED & FARID New York.

A complimentary first step into the Frenchfounders experience. 

While the executive and decision-makers' Club remains a key component of the network - facilitating 35,000 connections each year - Frenchfounders is now opening its doors to managers and young talents within the Francophone business world, in France and globally.

With the digital platform of Frenchfounders, managers, future leaders, professionals, and even students can now take a free first step into the Frenchfounders experience with just a few clicks, gaining access to a variety of content, such as online events, articles, podcasts, videos, a business directory to access top service providers, as well as the Talent Pool and career management services to begin considering their future leadership journey.