March of Dimes Canada Picks BBDO Canada as Agency of Record

March of Dimes Canada has named BBDO Canada as its AOR as they look to reinvent the brand. The agency is tasked with working with the organisation on a highly strategic and creative journey to support the development and implementation of its brand transformation.  

BBDO won the assignment because “they demonstrated deep strategic rigour, powerful creative thinking and a shared vision for a barrier-free society for people living with disabilities across Canada,” says Victoria Pearson, vice president, strategy, research and external affairs at March of Dimes Canada.

March of Dimes Canada is a leading national charity committed to championing equity, empowering ability, and creating real change that will help the over six million people living with disabilities across the country. Their work with BBDO will include revitalising their core positioning and creative, while galvanising their mission-related efforts and storytelling around key focus areas.  

“March of Dimes Canada has a 70-year legacy of impact for people with disabilities, and is deeply committed to being the modern, innovative service provider, resource and advocate they need moving forward,” says Len Baker, president and CEO at March of Dimes Canada. “We’re thrilled to work with BBDO to transform our brand so it can be a true catalyst and accelerator for our mission in communities nationwide.”

“Throughout the review process we found the March of Dimes Canada team’s commitment, tenacity and optimism to be incredibly powerful and we consider it a privilege to be offered the opportunity to contribute to fulfilling their vision,” says Christopher Andrews, BBDO’s president and CEO. “Helping reinvent a legacy brand doing such important work is incredibly meaningful to us.”

BBDO will begin working with March of Dimes Canada immediately, kicking off the highly collaborative journey with both the organisation and its respective stakeholders.