Manwich and DDB Bring Families Together

Manwich and DDB West are premiering a new ad campaign that embraces what makes Manwich so special: It's saucy, messy and delicious on a bun.

 

Since its introduction in 1969, Manwich has been a favorite family meal -- and over the years, the brand has been known for everything from being a meal large enough for a grown man, to offering a full serving of vegetables for growing kids. 

 

 

 

 

 

For the new campaign, DDB West has created a series of spots that focus on the positive effects of the messy meal and why Manwich can actually lead to a pretty good thing. By requiring the use of two hands, kids must put down the video game, take a break from the texting and spend a little quality time as a family -- even if only for the time that it takes to inhale a Manwich.

 

Credits

 

Agency: DDB West

Chief Creative Officer: Lisa Bennett

Director of Content Production: Frank Brooks 

Senior Producer: Rob Lee

ACD/Copywriter: Travis Parr

ACD/Art Director: Nikki Baker

Group Account Director: Kristin Barbour 

Account Supervisor: Annalisa Dreese 

Director: Lena Beug

Production Company: Moxie Pictures 

Producer: Karol Zeno