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Manbot Shows Off His Moves in W+K Portland's Old Spice Spots

18/07/2014
Editors
London, UK
155
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MJZ travel through uncanny valley to debut the half-man half-bot

Some things are just better together. The manliest men's grooming brand on the planet is back to inform guys that using Old Spice body wash, anti-perspirant /deodorant & hair care products together provides ultimate freshness from head to toes.

The latest campaign tells the story of a half-man/half-robot mandroid character and loyal Old Spice user who smells so fresh and clean (because he uses body wash, anti-perspirant/deodorant and 2-in-1 shampoo/conditioner together) women swoon after just one whiff. So much so, they care not that he is, in fact, not a real man at all! The 30-second spot “Soccer” will begin airing on television this week. A 30-second web film titled “Nightclub” also launched this week. 



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Agency / Creative
Production
Editorial
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