Management Consultancy AAR Launches New Innovation Practice

Management consultancy AAR has announced the launch of a first-of-its-kind innovation practice, as it unveils the findings of a new study into the corporate innovation landscape.

AAR is launching the practice in response to the growing imperative for businesses to create a culture of innovation and the increasingly diverse partnership landscape, which encompasses a huge range of options, from management consultancies and creative agencies through to startup incubators and pure play innovation consultancies. 

The innovation practice will help businesses navigate the complex partner landscape, enabling them to make better decisions about the right partners.

The new offering will be led by Robin Charney, business director, digital and innovation, who joined AAR from Adobe in 2013. 

The announcement coincides with the publication of the report, 'Navigating the Corporate Innovation Partner Landscape', which was produced by AAR and authored by Neil Perkin. The study uncovers a number of key trends in corporate innovation and aims to provide a snapshot of the quickly evolving innovation partner landscape, providing organisations with an essential guide to partner selection. 

To produce the report, AAR conducted a series of in-depth interviews with innovation leads in a range of major organisations, along with CEOs of innovation and management consultancies, accelerators and entrepreneur networks. 

The research reveals an innovation landscape which is growing rapidly and presenting organisations with ever more choice and complexity. You can view the report here.