Samsung - ENHYPEN: FANMADE

Cheil’s Galaxy:FANMADE campaign, created in partnership with Samsung, ENHYPEN (Hybe), Good People, and Hello Sunshine, was recognized at the Clio Music Awards, earning one Silver (Use of Artists, Talent, & Influencer) and two Bronze (Partnerships and Partnerships, Sponsorships & Collaborations). The activation generated massive engagement, driving 204.8 billion+ impressions across all social platforms, proving its cultural impact among Gen Z and K-pop fans worldwide.

Designed to make the Galaxy S24 launch an unforgettable experience, Galaxy:FANMADE redefined fan engagement through a mix of technology, creativity, and cultural connection. It all started with an exclusive quiz that identified ENHYPEN’s biggest fans, giving them access to a once-in-a-lifetime live concert. To expand the experience beyond the venue, Samsung partnered with IMAX to broadcast the show nationwide, ensuring fans everywhere could feel like they were part of the moment. AI-powered translation features broke down language barriers, enabling real-time interaction between the band and their global fanbase. In a groundbreaking finale, the campaign flipped the script—surprising ENHYPEN with a brand-new song performed by their fans, complete with original choreography.

With the Galaxy:FANMADE campaign, Cheil, Samsung, and their partners didn’t just create a concert—they built a movement, cementing Samsung’s role as a major player in the K-pop space. And now, fans can relive the magic anytime—ENHYPEN: FANMADE is officially streaming on Amazon Prime.