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Mama Hungara Transcends Fashion with Capsule Collection

05/11/2024
Production Company
Buenos Aires, Argentina
16
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The collection draws inspiration from Mama Hungara's cinematic essence

Mama Hungara is more than a film production company, it’s an ever-evolving creative collective. The production house has launched its first brand collection, PULSO, which stands as a bold statement that transcends fashion, becoming a stylistic and narrative tribute. The collection draws inspiration from Mama Hungara's cinematic essence. "Each piece in PULSO connects the modern with the timeless, offering an aesthetic that balances function with authenticity, designed for those who constantly seek to move forward and transcend genres and trends."

The Creative Vision Behind PULSO

A talented team led by Agus Trovato (__agua__) and coordinated by Tati Lanosa brought the video and design for Capsule #0 PULSO to life, with brand concept by Cris Gee, responsible for Strategic Communication at Mama Hungara. This creative team merges vast experience in advertising, design, fashion, film, music, and visual arts, reflecting an aesthetic and conceptual vision that defines the collection’s essence.

Capsule #0: The First of Many

Capsule #0 PULSO was unveiled on Thursday, October 24th, at an event that brought together brands and clients to celebrate the launch of Mama Hungara’s new second-floor space, the studio’s renovation, and the beginning of this new chapter. “PULSO symbolises the energy driving each project, a vibrant essence that fuels our ever-evolving multidisciplinary vision. This first capsule is a meeting place for people and ideas, an invitation to connect with the impulses that inspire and motivate us daily. It marks the start of a creative journey that will continue evolving with each release, where each new capsule will explore and share Mama Hungara's essence.”

'A Step Change': The Force Behind PULSO

This launch also marks the beginning of A Step Change, Mama Hungara’s engine for envisioning the future with bold perspective. As the driving force behind Capsule #0, A Step Change celebrates the production house’s versatility and paves the way for transformation. Each piece in this collection is an extension of its creativity, embodying its essence: creativity, originality, and practicality.


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