Mama Hungara Launches in Mexico
Juan Saravia (co-founder and executive producer), Tomas Gomez del Fresno (general producer Mx) and Federico Garcia Rico (director) with the Mexican crew on the fourth day of shooting for Exeed.
Mama Hungara, the production house based in Buenos Aires that has a strong collaborative approach and sees themselves as amplifiers of unique voices launches an office in Mexico City.
“Mexico challenges us, pushes us to exceed our own limits, and consistently raises the bar for excellence.”
Q> When did you launch Mama Hungara in Mexico? And What has been the response so far?
We arrived in Mexico in early 2024 full of energy and seeking to introduce our company from a human angle. We had a clear aim from the start: nurture emerging Mexican and international talents, deliver high-quality work and forge genuine partnerships. The first half of the year was amazing, no matter how much we researched the market, we didn’t really know what to expect. Once there, we’re thrilled with the swift and positive response we received from the Mexican market.
Tomas Gómez del Fresno (general producer MX), Juan Saravia (co-founder and executive producer), Lisandro Ramos (co-founder and executive producer).
We are entering the second half of the year now and the pace is consistent. The trust these brands place in us is a testament to the value they see in our operational approach, our dedication to production excellence, and our human touch. We've recently collaborated with major names like MercadoPago, MercadoLibre, AB InBev, Exeed, Danone, and HBO MAX, working alongside respected agencies such as Wieden+Kennedy, Gut México, Anita & Vega, D-Studio and Super, among others.
Renowned as one of the leading directors of his generation, Mexican filmmaker Fernando Cattori, directing for BONAFONT.
Q> How would you describe the current landscape of the advertising industry in Mexico?
No doubt it’s a competitive environment, and as such it demands agility, strong creative capabilities, and the development of talent with a global perspective. Mexico challenges us, pushes us to exceed our own limits, and consistently raises the bar for excellence. Today’s market demands quick responses without compromising on quality. Growing competition highlights the importance of building collaborative teams that are creative, innovative, and effective at problem-solving
The experienced filmmaker, Mariano Nante, directing for Mercado Pago.
Q> How is Mama Hungara strengthening its talent network and identity as a leading audio visual production company?
We are working hard to develop a strong talent network to keep expanding and offering fresh perspectives and narratives to brands. In this prestigious market we face the challenge of solidifying and elevating our identity as a leading audio visual production company. Our aim is to strengthen our vision and take it to an even higher level. We count on a solid team that wants to grow with us. We are grateful to each of our members, as we all deeply care about Mama Hungara.
The versatile director Santiago Franco for Little Caesars.
Q> How does Mama Hungara maintain high quality and foster innovation while supporting emerging Mexican talent?
There is not much science behind it, just hard work and consistency. In a short time we've really made our mark in Mexico's creative industry. Our main goal is to build a strong company culture and shared vision that keeps everyone at Mama Hungara growing together. We put a big emphasis on relationships, bringing together talented teams and investing in tech to boost creativity and productivity. We’re all about working together to deliver great results on every project, while also tapping into local markets and different sectors, looking at both cultural and technical angles. These are the core things that drive us as we keep pushing for innovation and excellent quality.
Tomas Gomez del Fresno leads a two-day project for Kavak, directed by Santiago Franco.
Q> In a few words, why should agencies and clients choose Mama Hungara?
At Mama Hungara, we work to excel in delivering top-tier quality at every stage of production. Our strength lies in creating partnerships that drive continuous innovation and building expert teams that elevate every project. We're passionate about nurturing emerging Mexican talent and amplifying unique voices through true collaboration. From directors and cinematographers to producers, designers, and every creative mind on set, we ensure that everyone’s contribution is valued, transforming each project into something truly exceptional.
One of the flagship Mama Hungara directors, Federico Garcia Rico, directing for Gut, Mercado Libre Campaign.
