Mama Hungara Captures Nostalgia with Evocative Storytelling for Cerveza Victoria 11

Mama Hungara introduces "Recuérdame viviendo" for Cerveza Victoria, directed by the talented Fernando Cattori.

This campaign is as impactful as it is meaningful, with evocative storytelling that captures the spirit of Día de Muertos in a fresh, poignant way.

Mama Hungara’s Journey in Mexico: Since the team’s arrival at the start of the year, Mama Hungara has made steady strides in the audiovisual industry here. They have shot 12 commercials, including several large-scale five-day shoots. Their dedication to excellence has already earned them repeat business from brands like MercadoPago and Bonafont, both trusting them for multiple campaigns.

This momentum led to one of Mama Hungara’s most exciting collaborations yet: Cerveza Victoria and Wieden+Kennedy selected them to helm their most significant campaign of the year. The Día de Muertos commercial was a three-day shoot, beautifully directed by Fernando Cattori, and it captures the magic, nostalgia, and celebration of life in a way only this holiday can.