‘Make It Your Business’ with the Australian Financial Review

The Australian Financial Review has launched a new brand platform, ‘Make it your Business’, championing razor-sharp journalism in a time when business has never been more complex and interconnected.

Created by BMF, the new brand platform is the first work BMF has created for the Financial Review since winning the account earlier in the year.

Set to roll out in a suite of executions over the next few months, ‘Make it Your Business’ launches with a blend of tactical live data OOH, press, digital, social and podcast assets.  

Says David Roberts, creative director at BMF: “‘Make it your Business’ is a call out to anyone, in any field, hustling for success. You never know what AFR article could kickstart your next career move, investment opportunity or entrepreneurial adventure.”   

Says Vera Straubinger, head of brand and acquisition at Nine: “When you need information you can trust on investing, business moves, and careers, you turn to the most trusted and credible source. The AFR is the source that gives you a deep, nuanced understanding that stretches beyond your own horizons. And goes beyond the headlines.”