Make Friends with Fruit Friends and Annie's Organic Pouches

Fruit Friends, a leading organic fruit pouch brand in the US since its 2020 launch, announce a strategic co-brand partnership with Annie’s, a brand known for organic and pantry-worthy ingredients that the whole family can enjoy.

Jim Schneider, president of Charles & Alice North America, shared, “New Annie’s Fruit Friends are now available nationwide at Whole Foods, Kroger, and regional retailers across the US.”

Giulia Quattrone, sr. brand manager, natural and organic brand at General Mills, added, “Annie’s Fruit Friends fruit pouches are a welcome addition to our brand portfolio and exemplify the values of our Promise for Better. Made with organic fruits and vegetables, these pouches are filled with yummy goodness and made with purposeful ingredients that families will love. “These pouches are organic, non-GMO, have zero added sugar, and are gluten-free, with about 50 calories per pouch."

“At Charles & Alice, we’re committed to enhancing global health,” Jim continued. “Our vision is to provide easy access to the natural benefits of fruit worldwide, offering convenient, nutritious options for active lifestyles. Through shared values and partnerships, we’re dedicated to producing high-quality fruit products responsibly, supporting families, and making a positive global impact.”

Joe Gordon, VP of sales at Charles & Alice North America, stated, “Annie’s Fruit Friends is a disruptive entry into the category, creating new growth opportunities for retailers. You’ll find Annie’s Fruit Friends in the fruit squeeze pouch section, available in a convenient 10-pack of 3.2oz pouches, in five delicious flavours: Apple, Apple-Strawberry, Apple-Spinach, Apple-Banana, and Apple-Carrot.”

Evan Eckman, VP of marketing, announced, “We’re excited to launch our back-to-school campaign, ‘Make Friends with Fruit Friends.’ Our campaign will feature impactful content to build awareness and promotional incentives to generate trials. We’re thrilled to unveil our new TV ad, crafted by Red Tettemer O’Connell & Partners, highlighting how Annie’s Fruit Friends, made with wholesome ingredients, can spark new friendships.”

Annie’s Fruit Friends fruit and veggie pouches are made in the US at the Charles & Alice production facility in Lancaster, Pennsylvania.