Magic Camp Launches Founders Program to Empower Women and Minority Entrepreneurs

Magic Camp, an independent advertising and marketing consultancy, proudly announces the launch of The Founders Program, a revolutionary consulting initiative designed to help early-stage and scaling brands overcome key growth challenges. In a business world where access to funding and networks disproportionately favours a few, the Founders Program offers something rare: affordable, high-impact consulting specifically tailored for brands at critical growth stages, with a focus on women- and minority-owned businesses.

Despite the rise in entrepreneurship, studies reveal that less than 5% of venture capital funding goes to women and even less, to women of colour. Without access to adequate resources, these entrepreneurs are often left to navigate business growth with limited financial safety nets and networks - creating a high-risk environment for failure. The Founders Program by Magic Camp is designed to close this gap by offering expert guidance on critical areas like market positioning, branding, financial strategy, and operations - all at a price point accessible to businesses that can't afford full-scale consulting contracts.

“Entrepreneurship is a challenging journey, and it’s even harder for founders who don't have the financial backing or network that many others do,” said Holly Willis, co-founder of Magic Camp. “We created the Founders Program to give underrepresented business owners access to the same level of strategic insight and expert guidance that large companies benefit from - without the massive overhead.”

The program offers structured service packages for every stage of a brand’s lifecycle, from foundational support for early-stage businesses to scaling strategies for established companies ready to grow or seek investment. Tied Sunwear, a UPF clothing brand founded by sisters Kelly and Laura after their mother’s melanoma diagnosis, is one of the first companies to partner with Magic Camp through the Founders Program.

“We were looking for a partner who could understand both our mission and our financial constraints,” said Kelly and Laura, co-founders of Tied Sunwear. “Magic Camp’s Founders Program gave us the strategic support we needed while respecting our budget, which was a game-changer for us as entrepreneurs.”

The program goes beyond standard consulting by offering optional add-on office hours and access to a vetted network of experts in branding, marketing, operations, and more, ensuring ongoing support as businesses grow. This hands-on, customisable approach makes it uniquely suited to entrepreneurs who need flexible, results-driven consulting solutions that can scale alongside their business.