Mad Stars Unveils a Line-up of Brave Ideas And Astounding Solutions in Three Days of Speaker Sessions
MAD STARS is proud to reveal the line-up of spectacular speaker sessions at MAD STARS 2024, three days of carefully curated discussions from some of the greatest thinkers in the industry worldwide. These intelligently probing explorations will cover the industry’s most important themes – AI, Innovation and Inspiration. Their insights will reveal clues, tips, and understanding necessary for success in an industry that must stay ahead in a rapidly evolving world in order to thrive.
This year’s keynote speakers are two of the most respected and successful leaders in their fields. Fernando Machado is operating partner, marketing advisor, and board member, of Garnett Station Partners, is the former CMO known as “the master of pushing creative boundaries”, who led NotCo, Activision, and Burger King to marketing and advertising glory. Aeri Park is the chief executive officer of HSAD in the Republic of Korea at the forefront of high-efficiency communication innovation, leading one of the most innovative digital companies.
Fernando and Aeri will each provide insight and inspiration on today’s critically important and continually confounding topic, AI.
Fernando's session, How Artificial Intelligence and Creativity Can Fuel Innovation, plays into his understanding of the power of stepping outside the expected, the vanilla and generic work and of finding success by conquering the fear of exploring the unknown.
“A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leveraging AI tools to develop work, it is natural for us all to ask whether AI is an opportunity or a threat,” Fernando explains.
Aeri will present AI as a powerful gift to the industry, a formidable tool that not only overcomes the limitations of traditional work methods but also explores new realms of possibility. She will examine how AI is playing a role in the power surge of HSAD, as it strives to innovate under the banner of becoming a marketing creative company.
“At HSAD, we are ushering in a new era of marketing creativity in the AI age, where crafting stories that resonate deeply with consumers and illuminate the core of our mission,” she says.
Aeri Park’s keynote session, The Era of AI-Driven Marketing Creativity, will be held on 21 August, 16:00
Fernando Machado’s keynote session, How Artificial Intelligence and Creativity Can Fuel Innovation, will be held on 23 August, 16:00
