Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Macy's Switches it Up for Spring in Latest Campaign

770

ADD TO COLLECTION

Framestore's Anh Vu directed the film focusing strong women and mobile shopping behaviour

Macy's Switches it Up for Spring in Latest Campaign

On Sunday, Macy’s debuted its 2020 spring fashion campaign.

Directed by Anh Vu of Framestore Pictures, the film titled ‘Switch It Up’ highlights strong, confident women, and the many ways an amazing outfit from Macy’s helps tie everything together. Inspired by the mobile shopping behaviour of swiping, the spot features a fun, energetic, and highly modern approach to showing how today’s woman gets ready.

Collaborating closely with creative agency Major Behavior, Anh led the team to consider every detail, from the diverse cast of models to their unique environments, giving dimension and value to each character whilst making the clothes shine. The spot emboldens shoppers to wow with new looks and ‘switch it up’ with head-to-toe spring fashion from Macy’s.

Framestore was responsible for post-production on the 30-second spot, which airs across television and digital, as well as supportive content on digital and social.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Retail Stores, Retail and Restaurants

Framestore - LA, Mon, 16 Mar 2020 17:06:43 GMT