Macca’s Is the One Place the Game Goes in New Footy Finals Campaign with DDB Sydney

That’s the message of a new campaign created by DDB Sydney, which airs throughout finals season, leverages Macca’s partnerships with the AFL and AFLW, and further builds on the ‘Footy. I’m Lovin’ It’ platform.  

Voiced by sports broadcaster Hamish McLachlan, the spots star some of the biggest names in AFL and AFLW: Marcus Bontempelli, Ellie Blackburn, Tom Papley, Charlie Curnow, Lachie Neale, Georgia Gee, Jeremy Cameron and Jason Dunstall, among many more. 

Across the spot, we see our players do what they do best: coach Brad Scott tactically orders his meal, Sam Docherty defends his nuggets from teammate Charlie Curnow, and we meet some very full forwards and really full backs. 

McDonald’s marketing director Amanda Nakad said, “At Macca’s, we love being part of people’s footy rituals. No matter whether you win or lose, we'll always be there for a pre or post-game feed.”  

DDB Sydney group creative partner Cam Hoelter said, “Footy has fun truths, so has Macca’s - and creatively it’s always nice when you can mash two worlds together.”