m ss ng p eces Signs Immersive Director Aramique

Production company m ss ng p eces today announced that Aramique has joined the company’s immersive roster. Aramique is a master of large-scale immersive experiences, interactive installations, and experimental storytelling that brings a lyrical and human-centred approach to brands and technology.

Aramique and m ss ng p eces have made their creative partnership official on the heels of successful collaborations this year for Starbucks and INFINITI. In October, Aramique helmed an experience in New York City celebrating art and coffee and created an interactive art wall at Starbucks’ Reserve Roastery that let guests explore the metamorphosis of the coffee flower. The event featured a special DJ set by musical artist Jungle. In March, Aramique led a car launch for INFINITI and Publicis Q, building a multisensory activation for the automaker’s reveal of the all-new 2025 INFINITI QX80. The VIP event took place 100 stories up at The Edge, the outdoor sky deck at Hudson Yards in Manhattan. Featuring a private performance by Grammy- and Academy Award-winning musician Jon Batiste, guests were invited to step inside stunning new audio, lighting, and cooling features through three innovative art installations. 

Aramique’s practice has spanned experimental storytelling, art, and technology projects with brands, institutions, record labels, and non-profits. His client activations include HBO’s Game of Thrones, Amazon Prime Video at ComicCon, and Fox Entertainment’s Blockchain Creative Labs launch at SXSW. His installation-based public experiences have been featured at festivals including Art Basel, TED, and Moogfest, and institutions like Palais de Tokyo, New Museum, Museum of the Moving Image, Arsenal Contemporary, and Mobile World Congress. His work has been celebrated by publications ranging from The Guardian to Time Magazine. 

“Aramique brings such a gorgeous combination of design, technology, and theatrics that we’ve admired for years, and we’re thrilled to be making our collaboration with him official,” said Kate Oppenheim, managing partner at m ss ng p eces. “He is an ideal partner for m ss ng p eces as we continue to create work that delivers great experiences for our brand partners and their audiences.” 

“Our first project together made for INFINITI is one of my all-time favourites,” said Aramique. “There’s a level of trust that people have in m ss ng p eces that allowed me to dream really big, run with unprecedented ideas, and bring them to life in record time even better than I had imagined.” 

Aramique is an alumnus of the New Museum Incubator for Art and Technology in New York, founder of the non-profit Reality Research Lab in Lyon, France, and a mentor for the One Show’s One School.