‘Lurkers’ Show How Far People Are Willing to Go to Watch Sports on Canal+ without a Subscription

September was the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer.

That's why CANAL+ wanted to make a statement and promote its rich sports line-up this season in a campaign created by longtime ad agency BETC.

Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humour in situations where sport fans go above and beyond to catch themselves some sports on Canal+.

Humor. Malice. Absurdity. Passion. Cringe. Creepy. All in one.

Both films were directed by Hafid F. Benamar (Sovage Production) and fit into the DNA of the CANAL+ brand.

With this campaign, CANAL+ aims at showing that it is the premiere sports network.