Lucky Generals Unlocks More New Business with Ring Win

Lucky Generals has been appointed as the creative agency for leading home security company Ring following a competitive pitch. 

The agency will be charged with creating a campaign for the business to reinforce its position as market leader in the home security space and create more awareness around its full range of innovative products.

Ring recognised Lucky Generals has a rich history of building successful brand platforms and powerful creative brand ideas. The agency has been appointed to the business due to its ability to communicate a deep understanding of Ring’s goals and vision for the brand and demonstrating a genuine passion for the business. The work will be live later this year. 

Sarah Fronckevic, Ring’s creative & ops lead for Europe said: “Our innovative product categories deliver peace of mind to our customers. Our Video Doorbells, Security Cameras, Ring Alarm and Ring Intercom are all controlled seamlessly in the Ring app. We were seeking a creative partner to capture what’s unique about the Ring experience. Lucky Generals quickly understood our brand values and displayed enthusiasm for our mission. Their ability to deliver unique and bold ideas makes them the perfect partner for us as we continue on our mission to make neighbourhoods safer.”

Vickie Ridley at Lucky Generals, said: “Ring’s ambition to create world class creative was evident from the very start of the pitch process so we couldn’t be more excited to open our door to Ring.”