LucidLink Launches Every Second Counts Competition

LucidLink, the cloud-based media sharing platform described as ‘the storage collaboration platform for creatives’, has launched a video competition inviting creators to share their take on the premise ‘Every Second Counts’. 

As the platform gears up to launch its ‘Every Second Counts’ message at NAB 2025 in Las Vegas, it is extending the message to the wider creative community by challenging them to create a 30 to 60 second video for Instagram that conveys what ‘Every Second Counts’ means to them. 

The competition winner will be flown on an all-expenses-paid trip to Las Vegas to join the LucidLink team at NAB 2025, with the opportunity to take to the stage at NAB Show and be a part of a panel discussion alongside Premiere Gal to showcase the winning video and creative process. 

Conceived as a way to amplify creative voices and identify new talent, the competition is open to everyone – LucidLink customer or not – that meets the criteria outlined here. 

“The LucidLink community is built to spotlight and elevate both rising and established creatives, providing a platform where talent thrives - whether they're longtime users or discovering us for the first time.” LucidLink said of the competition. 

The deadline to post submissions to Instagram is March 14th 2025, making sure to tag @lucidlink_, and use the hashtags #EverySecondCounts, #NABShow and #madewithLucidLink, and detailing what ‘Every Second Counts’ means to you in the caption, and how the video reflects this.

More information and the full criteria can be found here.