Lucidity Digital Renamed as Isobar in Ireland

Lucidity Digital, the Dublin-based full service digital agency has rebranded to Isobar. This follows the acquisition of Lucidity Digital last year by Isobar’s parent company, Dentsu Aegis Network, the first truly global communications network for the digital age.

With expansion of Isobar, Ireland is now home to a truly global digital marketing agency. Its arrival is a reflection of how Ireland’s digital sector is maturing, and of the growing importance of Ireland’s position in the digital world. The team at Lucidity Digital will join Isobar’s 3,000 staff in 66 offices across 41 markets world-wide.

Isobar Global CEO Jean Lin said “With over 3,000 digital pioneers across 66 offices and now in 41 markets, Isobar is one of the most global digital marketing agencies. We’re excited to welcome the Lucidity team to our Isobar family and to enter the growing Irish market. With strong technological roots and an entrepreneurial spirit, the development of our Irish team further strengthens our global footprint and our ability to deliver creativity in technology.”

Announcing the arrival of Isobar in Dublin at last night’s launch event in The Marker Hotel, Dublin, Robert Horler, CEO, Dentsu Aegis Network Northern Europe said: “We are excited to be expanding Isobar into the Irish market. We are fortunate to have superb digital pioneers joining our leadership team in Dublin. Through the launch of Isobar Dublin we’re bringing our “borderless thinking” to Irish clients, and to international clients that operate here. We believe that the addition of Isobar in Ireland will play a significant role in the fu­­ture development of our company.”

Liam McDonnell, CEO Dentsu Aegis Ireland, said: “The Irish economy is now expanding again, helped by the strong technology sector here, given the number of major international companies that are headquartered in Dublin, it is vital for Isobar to have a local presence. Lucidity Digital is a perfect fit, so we’re proud to be able to incorporate it into the Dentsu Aegis Network and Isobar families.”

Jim Cassidy, Managing Director, Lucidity Digital, said: “Being part of such an innovative company like Isobar will be of huge benefit in providing our clients with the Isobar philosophy of “ideas without limits”. Being able to access the creative and technology skillsets of 3000 digital professionals around the world means we are always on the cutting edge of digital; whether that’s world class e-commerce solutions from our US colleagues, insights into mobile technology from our office in Asia or any of the award winning creative from around the globe, this gives us the ability to offer our clients a real competitive advantage.” 

Lucidity Digital’s clients include: Eircom Group Ltd, Britvic, HSE, RTE and Salesforce. The firm is now planning an aggressive new business drive and expects to double its staff to 60 over the next 2 years.