Lowe Campbell Ewald for Kaiser Permanente

Lowe Campbell Ewald has created a new campaign for Kaiser Permanente, one of America’s leading health care providers and not-for-profit health plans.

The new multimillion-dollar campaign – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners.  The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.

 

The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.”  The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.  
 

As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.

 

“What I Want” explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them. 
 

 

Credits

Chief Creative Officer:  Mark Simon                                         
Executive Creative Director:  Jim DiPiazza
 

Art Director:  Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo
Copywriter:  Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose
Designers: Eric Dominguez                                           
Broadcast Producers:  John Haggerty, Chris Robertson   
Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins
Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik

 
Digital
Amy Ruud
Gonzalo Enriquez
 

Solutions Planning:
Jamie Lewis
Chris Marchegiani
Suzy Ghov

 
Media
Tom Talbert
Karen Campbell
Jennifer Accad
Lee Gallagher
Jon Perez
Derek Padilla-Ravega
Jamie Snider
Amanda Goetz  
             

President/Managing Director:  Angela Zepeda
Account Director: Doug Ryan
Account Supervisors: Matt Clark, Tara Hitlin
Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue                          
  

TV PRODUCTION
 

Production Company:  Bob Industries                                                                                            
Director:  Jonathan Dayton & Valerie Faris
Director of Photography: Linus Sandgren                                                                                        
Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant                       

 
Editorial/Post FX House: Union Editorial
Editor: Jim Haywood
Executive Producer: Megan Dahlman
 

Transfer/Color: Co3                                                                                             
Editor: Dave Hussi                                                                                    
 

Audio Mix: Union Editorial                                                                                                     
Mixer: Milos Zivkovic