Love to Bingo in 873 Images

With 873 photos in motion, AlmapBBDO creates a 1 minute film for Getty Images. This job required extensive research into the archives of thousands of photos of the brand.

 

View "From Love to Bingo": http://youtu.be/E7xc7J8bdsU

 

Patient research work involving more than 5 thousand photographs resulted in a 1 minute film that AlmapBBDO created to advertise Getty Images, the world leading image database for creating and distributing visual contents. The film is surprising when showing 873 images in 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story. All photos, without any exceptions, are from the Getty Images archives.

 

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art Director at the agency. 

 

"It was a labour of love", says Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame." Cisma is represented by Blacklist in the US.

 

For the creative team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film “Do amor ao Bingo em 873 imagens" [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used. The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.

 

 

 

Credits

 

Advertiser: Getty Images

Title: From love to bingo in 873 images 

Product: Getty Images

General Director of Creation: Marcello Serpa, Luiz Sanches

Director of Creation: André Kassu, Marcos Medeiros, Renato Simões

Art Director: Marcos Kotlhar

Copywriter: Sophie Schoenburg

Producer: Paranoid BR

Executive producer: Egisto Betti 

Direction: Cisma, Marcos Kotlhar

Animation: Split Filmes, Marcos Kotlhar

Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas

Soundtrack / Voice-Over Artist: Kito Siqueira 

Editor / Assembler: Jonas Brandão

Finishing Editor: Split Filmes

Service: Cristina Chacon, Marina Leal

Media: Paulo Camossa Jr

Approval: Renata Simões