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Creative

Love Moves Fast as Kevin and Katie The Carrots Become Parents

McCann UK’s Christmas campaign for Aldi unfolds

Love Moves Fast as Kevin and Katie The Carrots Become Parents

When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. 

Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. 

Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes.
 
“There’s been lots of speculation about how their story will end and it’s very exciting to reveal that they get their happily ever after with the additions of Chantenay, Jasper and Baby Carrot. We hope our viewers enjoy it as much as we do as they start planning for the big day ahead.”


Advertiser

Brand: Aldi UK

Creative Agency

Senior Account Director: Laura McKinlay

Producer: Lucy Moore

Planning Director: Jamie Peate

Creative: Clive Davis, Andy Fenton

Creative Agency: McCann UK

Media Agency

Media Agency: UM Manchester

Production Company

Production Company: Stink Films

Director: Psyop

Category: Retail and restaurants , Supermarkets

Genre: Animation , Comedy