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Love Doesn’t End with Loss in Moving Chevrolet Thanksgiving Ad


Chevrolet teams up with Commonwealth//McCann and division7 director Joshua Kissi to deliver another heart-warming holiday ad

Love Doesn’t End with Loss in Moving Chevrolet Thanksgiving Ad

This holiday season, Chevrolet debuts a spot titled, ‘Mrs. Hayes’ that debuts during NFL Thanksgiving Day Football. 

Chevrolet partnered with accomplished visual director Joshua Kissi to reinforce connections people share amongst family and community, alongside the humbling experiences of love and loss. 

Chevrolet has always connected to families and communities across America, each with its unique story.

The intent behind the full-length five-minute film is to highlight universal themes and experiences that bring us together regardless of where we live. The cinematic narrative follows the fictional Mrs. Hayes, inspired by hundreds of true stories, who nurtured a community with the same care and purpose that she nurtured her beloved car and how, in turn, that neighbourhood came to cherish her. 

The spot features a classic ‘57 Chevrolet Nomad. 

This year’s holiday spot builds on the momentum of Chevrolet’s 2022 holiday spot, Holiday Ride, which was widely acclaimed as a touching and emotional story that resonated with people from all walks of life.

Chevy worked with their agency Commonwealth//McCann on this spot.

Steve Majoros, Chevrolet CMO said, “Nearly everyone has a Chevrolet story, and we feel fortunate to have genuine connections with so many. We call this our holiday card to America.”  

“Last year, the holiday commercial resonated so deeply with viewers, so the decision to create another spot that was rooted in nostalgia and community was an easy one. Visual director Joshua Kissi came onboard this year with such authenticity and intention behind every detail. We hope viewers love the story as much as we do.”

Director Joshua Kissi said, “We have all heard the phrase, “It takes a village.” Those of us fortunate enough to live in a neighbourhood filled with children and families know the value of the relationships that form within those neighbourhoods. These friendships born out of convenience or proximity have taken root to form something deeper.  That was the core goal of the film: to remind viewers about the power of these connections.  During a time of year when it is easy to feel isolated or distant from others, these moments help to remind us of the beauty of who we surround ourselves with. 

The story of 'Mrs. Hayes' may be fictional but the core theme of intentional community rings true throughout the entire film. Mrs. Hayes experiences immense loss, but that doesn’t hold her back from gaining the love of her chosen family, namely her motherly relationship with a young boy named Billy. 

We can all attest to having someone in our life who has inspired us to be the individuals we are today. This film is a love letter to the universality of that experience.  On top of that, for this to be my first car commercial, and having the opportunity to honour the story of Mrs. Hayes, it will always be a memorable experience. Thank you to everyone involved; it was a special project to be a part of.”


Agency / Creative
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Categories: Cars, Automotive

Commonwealth // McCann Detroit, Wed, 23 Nov 2022 15:59:00 GMT