Fabio Costa Named Global Chief Creative Officer at Commonwealth//McCann

McCann Worldgroup announced today that Fabio Costa has been named global chief creative officer for Commonwealth//McCann, the global advertising agency of record for Chevrolet, General Motors’ largest brand.

Fabio, a globally recognised creative star who has led some of the industry’s most prominent agencies on three continents, joins Commonwealth//McCann from Saatchi & Saatchi Los Angeles, where, since 2016, his work has won six Cannes Lions, 35 Clios and five One Show Pencils for Toyota and other blue-chip global clients.

“Fabio was our first choice to take on this role. He is an amazing creative talent and leader with a wealth of global cultural and business experience,” said Grant Theron, CEO and GM global business lead, Interpublic Group of Companies (IPG). “And the timing is perfect. The Chevy brand is on a roll – it was the fastest-growing mass market auto brand in the country in 2022. Silverado, which competes in a crucial segment, is now the bestselling retail full size pickup in the country. Chevrolet has built a dominant position in both ICE and EVs, and they are set to introduce an amazing new line up of vehicles.”

Fabio began his advertising career at Y&R in Brazil. He spent six years as a CD at AlmapBBDO Brazil, moved to San Francisco as a CD at Ogilvy One and TBWA\Chiat\Day SF and then shifted to Ogilvy’s Paris office in a similar role. He moved to The Martin Agency, where he sparked a digital renaissance and drove award-winning work for GEICO, BF Goodrich, Mentos and the JFK Library Museum. His next role was at TBWA\Chiat\Day LA, where he served as global creative lead on Adidas and as the US lead on Netflix, Disney and Miller Lite. During his four years at TBWA, his work was recognised by D&AD, Cannes Lions, The One Show and the Clios.

Fabio noted, “I am thrilled to join Commonwealth//McCann and to work on Chevrolet, one of the greatest brands in the world. The level of creativity in the Chevrolet brand across so many global markets, and the way in which Chevrolet drives culture, make this a dream opportunity for me.”

Grant added, “This is a transformative time for Chevrolet. And transformative times demand transformative leaders, which is why Fabio was the perfect choice for this job. The addition of Fabio completes a full transformation in the leadership of our agency. With Belinda Leworthy leading North America as president, Joanna Young leading our strategy team and Fabio as CCO, we are positioned to take Chevrolet into an exciting next 100 years.”

Grant also announced that Matt Canzano, global markets CCO for Commonwealth//McCann, will take on additional responsibilities, partnering with Grant on IPG creative initiatives across the General Motors account.