London School of Barbering Enhances Digital Marketing with DAC Partnership

DAC, a leading digital performance media agency, is excited to announce its partnership with the London School of Barbering (LSB). This collaboration is set to elevate LSB's digital presence and drive increased course bookings through strategic digital marketing. 

The London School of Barbering chose DAC for its unique Brand to Local positioning, which aligns perfectly with their geography-driven KPIs. Recognizing the need to boost investment and exposure, LSB saw this partnership as the right move to take their business to the next level. 

The primary goal of this partnership is to drive more course bookings by capturing increased demand for barbering courses within LSB’s target areas. Remarkably, DAC achieved this goal in the first month, and their activities continue to generate strong lead volumes for the business. 

DAC's comprehensive approach includes targeted paid media campaigns on Google, designed to maximise ROI from users seeking barbering courses and qualifications. Additionally, DAC revamped LSB's Google Analytics tracking setup to ensure accurate data collection and insightful reporting. A thorough audit of LSB's website was also conducted to enhance its organic search visibility, optimising the site for better performance in search engine rankings. 

Mike Fantis, VP and managing partner at DAC in the UK, expressed his enthusiasm, "We are delighted to partner with the London School of Barbering. By focusing on targeted paid media and enhancing their organic search visibility, we are confident that this collaboration will yield significant results by improving the quality of traffic to the website and subsequently, increasing course bookings.” 

Michael Kontos, company director at London School of Barbering shared, "Partnering with DAC marks an exciting new chapter for us. Their expertise in digital marketing and their commitment to our growth objectives were key factors in our decision. We have already seen impressive results in a short period, and we look forward to continued success as we work together to reach new audiences and drive more course bookings." 

The partnership between DAC and LSB signifies a strategic move to harness the power of digital marketing, further solidifying LSB’s position as a leading institution in the barbering industry.