London International Awards Announces 2019 Winners
Today, London International Awards announces its winners in the Advertising, Design, Digital, Technology, Health & Pharma, and Branded Entertainment categories.
Created for creatives, LIA has the highest calibre of jurors in all disciplines. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists.
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
The United Kingdom brought home 65 of the coveted LIA statues and attained six finalists - four Grand LIAs, 20 Gold, 17 Silver, and 24 Bronze.
“Four Grand LIAs. What a wonderful achievement! The creative community has always looked up to English advertising. Our heartiest congratulations to our Grand LIA winners and all the other winners across all media,” said Barbara Levy, president of LIA.
BBDO was named Regional Network of the Year for Europe. AMV BBDO contributed to BBDO’s success being awarded 15 Statues; three Grand LIAs, six Gold, two Silver and four Bronze. The Grand LIAs were awarded in Health & Wellness, Health & Wellness – Craft and TV/Cinema/Online Film for Essity Libresse/Bodyform titled 'Viva La Vulva'.
Six different juries awarded statues to this same piece of work; Branded Entertainment, Health & Wellness, Health & Wellness – Craft, Integration, Production & Post-Production and TV/Cinema/Online Film:
• Gold - Branded Entertainment - Social Awareness for Libresse/Bodyform titled 'Viva La Vulva'
• Gold - Health & Wellness - OTC – Over-the-Counter for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Gold - Health & Wellness - Craft - Direction for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Gold - Health & Wellness - Craft - Production Design for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Gold - Production & Post-Production - Direction for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Gold - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Silver - Integration - Business-to-Consumer for Guinness titled 'Clear'
• Silver - Production & Post-Production - Production Design for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Bronze - Health & Wellness - Social Responsibility/Awareness for Guinness titled 'Clear'
• Bronze - Health & Wellness - Craft - Music & Sound Design for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Bronze - Health & Wellness - Craft - Visual Effects for Essity Libresse/Bodyform titled 'Viva La Vulva'
• Bronze - Integration - Business-to-Consumer for Essity Libresse/Bodyform titled 'Viva La Vulva'
Liz Taylor, global CCO at Leo Burnett / North America CCO Publicis Groupe, Chicago and LIA TV/Cinema/Online Film Juror commented on choosing the Grand: “I was so passionate for the Grand LIA for ‘Viva La Vulva’ for so many reasons. It is one of the most well-crafted pieces of film. I think to reward a piece of work and the effort behind it to really advance how clients view creativity and push their thinking. To send a message to brands to show this is the bar we need to do to drive your business forward through creativity.”
McCann Worldgroup was named the Global Network of the Year having the highest point score of all Networks across the globe. Five UK companies, McCann London, McCann Europe, McCann Health, Um, Birmingham, and Mccann Milton Keynes contributed to this prestigious award.
McCann London was awarded two Gold LIAs, five Silver, two Bronze statues and one Finalist. Four different juries awarded six Statues to Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism':
• Gold - Non-Traditional - Branded Content for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Gold - Health & Wellness - Use of Social Media for Vice UK titled 'LoFi Beats Suicide'
• Silver - Branded Entertainment - Branded IP for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Silver - Design - Branded Content for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Silver - Health & Wellness - Social Responsibility/Awareness for Vice UK titled 'LoFi Beats Suicide'
• Silver - Integration - Business-to-Consumer for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Silver - Non-Traditional - Corporate Image for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Bronze - Branded Entertainment - Online Episode/Special for Vice UK titled 'LoFi Beats Suicide'
• Bronze - Branded Entertainment - Multi-Channel Storytelling for Xbox One X Enhanced titled 'Visit Xbox: The Birth of Gaming Tourism'
• Finalist - Health & Wellness - Environmental Health for BreezoMeter titled 'Toxic Toby'
McCann Europe was awarded three Statues – a Gold, Silver and Bronze:
• Gold - Digital - Innovative Use of Digital for Alzheimer's Society titled 'My Carer'
• Silver - The NEW - Creative Technology for Alzheimer's Society titled 'My Carer'
• Bronze - Digital - UX - User Experience for Alzheimer's Society titled 'My Carer'
McCann Health was awarded a Silver LIA:
• Silver - Health & Wellness - Devices and Diagnostics for OCO Optometrist titled 'Urban Eye Test'
Somesuch was named Regional Production Company of the Year for Europe being credited for work that won two companies a total of 13 statues.
The Regional Post-Production Company of the Year for Europe was awarded to Time Based Arts, London. In addition to their Statue win they were credited for winning work entered by AMV BBDO.
Time Based Arts was awarded one Bronze LIA:
• Bronze - Production & Post-Production - Visual Effects for Three titled 'Phones Are Good'
FCB Inferno was named Regional Agency of the Year for Europe; they were also awarded a Grand LIA by the Branded Entertainment for Huawei titled 'StorySign'.
Four juries awarded 10 Statues and one Finalist to this same piece of work:
• GRAND LIA - Branded Entertainment for Huawei titled 'StorySign'
• Gold - Branded Entertainment - Branded IP for Huawei titled 'StorySign'
• Gold - Digital - Apps for Huawei titled 'StorySign'
• Gold - Health & Wellness - Education and Services for Huawei titled 'StorySign'
• Gold - The NEW - Augmented Reality for Huawei titled 'StorySign'
• Silver - Print - Ecommerce for The Big Issue titled 'Pay It Forward'
• Bronze - Digital - Branded Content for Huawei titled 'StorySign'
• Bronze - Digital - Innovative Use of Digital for Huawei titled 'StorySign'
• Bronze - Digital - UX - User Experience for Huawei titled 'StorySign'
• Bronze - Health & Wellness - Innovation for Huawei titled 'StorySign'
• Bronze - The NEW - Creative Technology for Huawei titled 'StorySign'
• Finalist - Digital - Public Service/Social Awareness for Huawei titled 'StorySign'
750 MPH, London was awarded the Global Music & Sound Company of the Year having the highest point score of all Music & Sound companies across the globe. They were also named also named Regional Music & Sound Company of the Year for Europe In addition to their statue wins they were credited for winning work entered by three companies. AMV BBDO, Ogilvy London and Time Based Arts - London brought home a combined 17 statues that 750 MPH worked on.
750 MPH were also awarded a Gold LIA:
• Gold - Music & Sound - Sound Design for Refuge titled 'Hide & Seek'
Additional Winners from the United Kingdom include (in alphabetical order):
adam&eveDDB
• Gold - TV/Cinema/Online Film - Retail for John Lewis & Partners titled 'The Boy and the Piano'
Atomic London
• Bronze - Poster - Art Direction Campaign for Royal Opera House titled “Greatest Athletes”, “Language”, “Politicians”, “Panini”, “Performance Begins”, “Muscles”
Dirty Soup
• Silver - Music & Sound - Music Original - Score for Mercedes-Benz titled “Bertha Benz”
ENGINE
• Gold - Production & Post-Production - New Director for Women's Aid titled “The Unedited Truth”
• Bronze - Production & Post-Production - Direction for Women's Aid titled “The Unedited Truth”
Factory
• Silver - Music & Sound - Experiential Use of Music & Sound for Fanta titled “Fanta Twisted Carnival”
• Bronze - Music & Sound - Sound Editing for John Lewis and Partners titled “Bohemian Rhapsody”
• Bronze - Music & Sound - Music Adaptation - Song for John Lewis and Partners titled “The Boy and the Piano”
• Finalist - Music & Sound - Sound Design for Leonard Cheshire titled “Together Unstoppable”
Grand Central Recording Studios
• Finalist - Music & Sound - Experiential Use of Music & Sound for Jaguar Land Rover titled “Catwalk”
Great Guns
• Silver - Health & Wellness - Social Responsibility/Awareness for Danish Cancer Society and TrygFonden titled “Help A Small Dane”
• Silver - Branded Entertainment - Games for Warframe titled “Shrines”
Havas Lynx Group
• Silver - Pharmaceuticals - Education and Services for HIV Awareness Campaign titled “U=U=”
• Bronze - Pharmaceuticals - Education and Services for Dupixent titled “See Below”
MPC
• Gold - Production & Post-Production - CGI Animation for John Lewis titled “The Boy & The Piano”
• Gold - Production & Post-Production - Visual Effects for John Lewis titled “The Boy and the Piano”
• Bronze - Production & Post-Production - CGI Animation for Hennessy titled “The Seven Worlds”
• Finalist - Production & Post-Production - Visual Effects for Hennessy titled “The Seven Worlds”
Ogilvy & Wavemaker WPP Team Horizon London
• Bronze - Print - Travel for British Airways titled “It's Coming Home”
Ogilvy London
• Gold - Production & Post-Production - Production Design for Sipsmith titled “Mr Swan”
• Silver - Production & Post-Production - 2D and Stop Motion Animation for Sipsmith titled “Mr Swan”
• Bronze - Production & Post-Production - Direction for Sipsmith titled “Mr Swan”
Publicis LifeBrands
• Silver - Pharmaceuticals - Physicians and Healthcare Providers - Professional Services for Tremfya titled “Commitment to Harmony”
R/GA London
• Bronze - The NEW - Technology Development for Mimica titled “Mimica”
The Mill, London
• Bronze - Design - Motion Graphics - Animation for Forward Festival titled “Odd One Out”
VCCP Health
• Bronze - Pharmaceuticals - Devices and Diagnostics for Edwards Inspiris Resilia titled “Storks”
• Finalist - Pharmaceuticals - Education and Services for Enstilar titled “Tapestry”
Wave Studios
• Gold - Music & Sound - Sound Design for MIND titled “WIT H IN”
To view all the Winners and Finalists with media and full creative credits, visit here.
This year, fifteen GRAND LIAs were awarded:
FCB New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
FCB Inferno was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
McCann TLV was awarded the Design Grand LIA for IKEA titled “ThisAbles”
VMLY&R was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
AMVBBDO was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
AMVBBDO was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
McCann New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
Wave Studios was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
FCB New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
AREA 23, an FCB Health Network Company was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
McCann Paris was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
Furlined was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
McCann New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
Forsman & Bodenfors was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
AMVBBDO was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
The following companies were honoured with the 2019 Global Of The Year Awards:
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York
The following companies were honored with the 2019 Regional Of The Year Awards for Europe:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: FCB Inferno, London
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Moby Digg, Munich
Regional Production Company Of The Year: Somesuch, London
Regional Post-Production Company Of The Year: Time Based Arts, London
Regional Music & Sound Company Of The Year: 750 MPH, London
Regional Radio & Audio Company Of The Year: MOKOH, Berlin
