LOLA MullenLowe Barcelona Grows Team with Three International Hires 

From left to right: Yann Baudoin, Céline Vincent, Michele La Fiandra


Following significant growth with brands such as Bayer International, Tous, Bimbo and Gaes, LOLA Barcelona hires diverse talent with an emphasis on digital and branded content, for its accounts and creative departments.

Yann Baudoin - global business director

Yann, of French origin, returns to LOLA after eight years as managing director at Cheil where he created a cross-cutting structure of comprehensive marketing services to impact consumers on their journey. His experience spans the digital environment from data and insights to creativity and content through digital platforms (e-commerce, CRM, social) and offline operations (Retail & Experiential, among others).

He began his career in the communication and advertising industry at local Spanish agencies such as Tactics and Tapsa, working for P&G, Moroccan national tourism office, Leroy Merlin, ENDESA and CINFA.

Céline Vincent – global account director

Céline is from the Burgundy area of France. She joined LOLA from Vice Media Spain and Dentsu Aegis Network, to manage the Bayer account in the French and Italian markets, bringing experience in digital strategy and creation of branded content.

She moved to Spain in 2008 after studying Business Administration at the University of Winthrop, South Carolina. With more than 12 years of experience, she has worked for FCB, d6, Saatchi & Saatchi and McCann, managing clients such as Nivea, SC Johnson, Novartis, Liberty Seguros, P&G, GSK, Toyota, The Coca-Cola Company and Apple.

Michele La Fiandra – creative director

Michele is an Italian creative director with more than 10 years of experience in advertising, branding and content marketing. He has expertise in categories such as: food, fashion, pharmaceutical, beauty, technology and more. He is an enthusiastic team leader, fostering a good environment and positive culture as a crucial element for creative work. He has joined LOLA Barcelona as creative director of Bayer France and Italy.

His career started at an innovative agency in Rome called Xister and then he took the big step towards an international global team at Leo Burnett Rome, where he worked for different markets, always with an eye on the digital and interactive side of advertising. He then worked at TBWA Milan, Zodiak and Early Morning agencies where he honed his knowledge of branded content and effective creativity.