Local Boy Unveils Dreamlike Spot for Cadillac LYRIQ
Full-service production studio Local Boy unveils Josh Hayward’s recent spot for Cadillac LYRIQ, "Dreamer”. This exclusive version offers an immersive and exhilarating portrayal of driving a Cadillac LYRIQ with the windows down, enhanced by heightened metaphoric moments achieved through the use of an LED virtual production studio.
The project combines the best of both worlds: real-world location filming, and the limitless possibilities of virtual production. Josh and the team embarked on a two-day shoot in Phoenix, AZ, capturing genuine on-location footage that truly embodied the spirit of the open road. Utilising advanced tools like FPV drones, gimbals, and arm cars, Josh pushed visual boundaries while staying true to a human-centred campaign. Careful planning went into crafting sequences that seamlessly blend shots captured thousands of miles apart - dynamic running shots in Arizona to talent spinning inside an LED stage in Bangkok- creating striking, memorable moments.
Josh Hayward, director at Local Boy, comments, "Cadillac Dreamer celebrates a very human experience – the joy of driving with the windows down, leaving our hectic world behind. It’s about being fully present and alive. In all, Dreamer was an opportunity to push production boundaries to find the most compelling version of a story about a human feeling. Like any film, it worked if the audience watched it and felt something."
Recognizing the potential for a more expansive narrative, the team extended the shoot to include an additional day dedicated to capturing dynamic running footage of the LYRIQ. This material became the foundation for the film, allowing Josh to fully realise his vision for the project. Masterfully blending real-world footage with the surreal, Josh used an LED stage to create dreamlike sequences and push visual boundaries. This innovative approach not only enhances the visual narrative but also amplifies the dreamlike quality of the drive, offering viewers a surreal and captivating experience.
"Dreamer" is set to a custom cover of the classic song "Beautiful Dreamer", creating an emotionally resonant soundtrack that perfectly complements the driving experience. The director's cut stands as a tribute to the artistry of filmmaking and the beauty of driving a Cadillac, offering audiences an experience that is both thrilling and unforgettable.
