Liverpool FC Players Star in NIVEA MEN Body Shaving Campaign

FCB Inferno has revealed its new UK campaign to support the launch of a new male body shaving range for NIVEA MEN.

The 30-second film will be seen on TV screens and online. Shorter cut downs will also appear on digital channels as well as print activity and further social amplification.

 

This major campaign supports the launch of the UK’s first male body shaving range and is targeted at the 57% of men who are already shaving somewhere below their neck but are currently using a product not specifically designed for the task.

 

The new body shaving range from NIVEA MEN defends against irritation and offers precision and control with its transparent formula. Its Anti-Irritation Body Shaving Stick is an innovative first – designed for in shower use, it offers "the best body shave for clean and protected skin without irritation."