Little Canada's Summer Campaign Brings Miniature World to Life

Little Canada's new summer campaign from Dentsu Creative brings the attraction’s miniature world to life through the storytelling of a duo of ‘littles’ within the exciting world of Little Canada. 

Running until the end of August, the campaign follows Glen, a newly placed ‘little’, as he explores the wonders of Little Canada with the help of Rohit, a ‘little’ veteran. The stop motion animation journey unfolds through a series of videos and visual assets, giving viewers a glimpse into the fun and rich experiences of Little Canada. The campaign launched with a 15-second intro video called, 'Welcome to Little Canada,'.

The campaign is designed to engage Canadians, Torontonians, and new visitors by showcasing the diversity and splendour of Canada's landscapes and natural scenery through intricate miniature art.

The campaign, created in partnership with Little Canada and Dentsu Creative and with support of iProspect and PR agency, spPR, aims to capture the welcoming spirit of Little Canada.