Little Big Brands Launches Branding for the Opening of Virtual Golf Club Rock Pile Golf Club

Little Big Brands, an award-winning independent branding and design agency, has created the branding for the opening of an virtual golf club, Rock Pile Golf Club.

Opening this summer in Greenwich, CT, Rock Pile Golf Club is a virtual golf club. The Club features indoor bays with state-of-the-art simulators, world-class golf instruction from the Michael Breed Golf Academy. Members not only have an immersive golf experience, but also enjoy the overall Club experience, including a full bar and corporate event space. 

Little Big Brands was involved from top-to-bottom, creating Rock Pile’s brand identity to attract and appeal to high-net-worth individuals to be members. Little Big Brands created all the graphic elements from the logo, colour palette, typography and supporting marketing collateral. 

The sleek black & white brand mark has a unique 16-dot logo that brings an aura of mystique and exclusivity. The 16-dot composition was inspired by the club’s namesake, an abstract aerial view of the pyramid-shaped pile of golf balls often seen at the driving ranges of private clubs.  

Little Big Brands' work extended beyond the graphic elements for Rock Pile, to bring the brand to life throughout the physical space as well. They partnered with Rock Pile's interior design team to ensure the branding was integrated into the decor inside the club, creating a seamless aesthetic and elevated visual experience for members. 

Little Big Brands also developed a custom 3D CGI animation 'fly through' of the club interior to bring the club to life prior to completion. This animation was instrumental in marketing the club to new members while the space was under construction. 

“As an avid golfer, this was a dream job,” said John Nunziato, founder and chief creative officer of Little Big Brands. “Being able to help imagine this club from the ground up was really exciting. It’s the perfect blend of contemporary, while being warm and inviting. The ideal place to get away from the world for a few hours and work on your game."