Litter Genie & JWT NY Release Third Hit

Today, Litter Genie and JWT New York debut the third music video in their digital campaign for Litter Genie, the cat litter disposal system.

 

Walter and the Lap Cats invite you to sit back, relax and prepare for some sultry sounds and purring percussion in the new track "Me Luvz Mahselfz."

 

Link to video:

http://www.youtube.com/user/LitterGenie?feature=watch 

 

With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head & I Haz a Pie Row Tek Nik, Walter’s musical fame has grown beyond YouTube. In conjunction with Me Luvz Mahselfz, tweet @LitterGenieCat and he'll rap with you, with a dollar for each tweet going to Best Friends Animal Society through February 17. Find out more at RapForCats.com #RapforCats.

 

Credits

 

JWT Office: JWT New York 

Client: Litter Genie

Break Date: 2/12/13

Exposure: Digital

Project Name:  “Me Luvz Mahselfz”

 

THE TEAM

Executive Creative Director: Sarah Barclay

Creative Director: Billy Faraut

Art Director: Hope Jordan

Copywriter: David Canavan

Chief Creative Officer, North America: Jeff Benjamin

Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher

Planner: Mariam Dilawari

Head of Production: Sergio Lopez

Senior Producer: Mustafa Imam

 

Director of Music: Dan Burt

 

Project Manager: Jen Schockett

 

Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum

Client Team: Chikako Harada, David Greci, Kathleen Shanahan, Joseph Klicsu

 

Director: Keith Schofield

Production Company: Caviar, LA

Post-Production: Final Cut, NY & The Mill, NY.

Editing House: Final Cut, NY.

Music House: Amber Music

Media Agency: MEC