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Liquid Death Holds an Unforgettable Taste Test for New Flavour Launch



Canned water brand teams up with Hey Wonderful director Sam Cadman for the campaign

Liquid Death Holds an Unforgettable Taste Test for New Flavour Launch

To kick off the summer, Liquid Death put its new flavours head to head in blind taste tests, against the most expensive, premium liquids on planet Earth, and the results will shock you! The new campaign - ‘The Liquid Death Blind Taste Test’ - has taste testers sampling various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseburger ($51) and Lobster Bearnaise Sauce ($40/serving). In the end, 17 out of 17 participants picked Liquid Death over the alternative.

Starting on June 8th, Liquid Death will begin posting the challenge on its social channels — it’s the #5 most followed beverage brand in the world with more followers than Coke and Pepsi.

The flavours are naturally sweetened with agave, created to bridge the gap between bland 0 cal, 0 carb, 0 sugar sparkling water and unhealthy soft drinks. The flavours are made with interesting twists — Severed Lime and Mango Chainsaw both contain hints of orange, and Berry It Alive is a mix of passionfruit and black cherry.

Flavours can be purchased on Amazon and in-store at 7Eleven, Albertson Safeway, Target, Sprouts, Publix and, Stater Bros.

As part of the #DeathToPlastic initiative, Liquid Death donates a portion of proceeds to charitable causes and non-profits that are providing safe drinking water to communities around the world where it is not immediately available and cleaning up plastic garbage out of the ocean. 

Sam Cadman, director at Hey Wonderful: “I love messing with real people and the Liquid Death gang were into this 200%. In fact, they have to be the most METAL client I’ve ever met, which was a joy. Mike and Andy kept pushing and I was more than happy to turn it up to 11. I knew we were making something special when my art director, who I‘ve worked with for many years, was crying with laughter as he blended another $51 cheeseburger. Honestly, the best taste test I’ve ever been a part of - some of those reactions will be etched into my memory for years to come!”


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Genres: People

Categories: Soft Drinks, Water

Hey Wonderful, Thu, 09 Jun 2022 08:51:39 GMT