Lionel Messi, Paul Pogba and Shanice Van De Sanden Kick Off the TikTok #PepsiChallenge

Visionaries director Luc Rëso Janin has teamed up with PepsiGlobal for its latest social campaign with COPA90. Kicking off the two-phase campaign is the #PepsiChallenge on TikTok; Luc has directed a series of fun, skill-filled spots which encourage users to duet with their favourite footballing superstars including Lionel Messi, Paul Pogba, Shanice Van De Sanden and Jadon Sancho.

“Spontaneous, authentic fun is what I wanted to come out of these films. These words were key to making this campaign stand out and be memorable, and key to its success and shareability. The spots look and feel like genuine moments of fun, full of the players’ personalities, captured by the players themselves. And Pepsi is at the centre of it all,” says Luc. “As raw as these may look, it’s all about the attention to detail that make the films feel authentic.”

Phase two of the campaign will be rolling out later this year.