Lincoln Cars Spreads Some 'Spring Fever'

We’re pretty much done with winter, right? Lincoln ventures into what’s just around the corner with its latest campaign: Spring Fever. Created by Hudson Rouge, Spring Fever is a visually captivating campaign that brings the Lincoln Spring Sales Event to life with a sense of renewal.

The spot, directed by acclaimed French filmmaker Reynald Gresset and produced by Caviar, blends high fashion with high performance, culminating in a striking visual display of 3D florals crafted by top post-production house Preymaker.

Set to the electrifying 1968 track I’m Alive by Johnny Thunder - described by Bob Dylan as “one of the most powerful records I’ve ever heard” - the spot embodies movement, mirroring the season’s spirit and the energy of.

Fashion takes centre stage in Spring Fever, featuring a striking wardrobe adorned with floral artistry, designed by Jonathan Simkhai, whose creations have both graced red carpets and been worn by the likes of Taylor Swift.

The campaign debuts across television, digital, and social platforms on February 18th.