Lincoln Motors Has a Mic Drop Moment in Spot Starring Serena Williams

Hudson Rouge launches its latest campaign for Lincoln.

Nearly three decades ago, the first Lincoln Navigator officially debuted in 1997, creating the premium full-size luxury SUV category.  Over the years, Navigator has garnered praise for its combination of performance, capability, luxury, and comfort, becoming a popular SUV among celebrities and families alike. Its presence on the silver screen and in song lyrics has added to its allure and it has quickly become a symbol of status, creating a stir in pop culture that has resonated far beyond the automotive world. 

As the Original – or as some might say 'OG' – premium full-size SUV, Lincoln Navigator launches its latest edition with a ‘Mic Drop’. The Lincoln Navigator is the OG, all-new, and better than ever. 

And who better to launch the Navigator than ambassador – Serena Williams – who’s an 'OG' in her own right.  GOAT in tennis, devoted mom, successful businesswoman, entrepreneur, philanthropist. 

In 'Mic Drop,' we open on morning runner making her way through a quiet city.  She stops to catch her breath and looks down at her watch to check the time.  As her gaze rises, she sees a sparkling All-New Lincoln Navigator parked out front of a building, lit by a golden dawn light. As we pause on the vehicle and take in its bold design, we see a microphone drop next to it. Thud! Then another mic drops, and then another, and we see mics dropping all around the city, bouncing and making a sound each time. A waiter setting tables at a café uses his tray to protect himself.  As the mics drop, they make a musical sound that builds into a dramatic beat that vibrates throughout the city. Cut to inside the Navigator where it’s quiet and calm, and we see the warm glow of the 48” panoramic display. Cut to one last mic falling from the sky as the camera follows it down to street level right at the Navigator. Just as it’s about to hit the Navigator hood, a hand reaches out and catches it. We reveal it’s Serena, cool as ever and looking super stylish. She turns and admires the new Navigator and then drops the one last mic beside it, gets in and drives away without saying a word. 

'Mic Drop,' starring Serena Williams, will be first showcased on Sat., March 29th during the Elite Eight March Madness Game and then launching wide across linear broadcast, streaming platforms, digital and OOH starting Tues, April 1st.