Life's a Treat for Pampered Pets in Cute Petbarn Spots

Petbarn really understand pets. They understand that pets come first. Whatever their outsized personality or peculiar tastes may be. 

The new brand platform ‘Life’s a Treat’ created by BMF for Petbarn highlights all the ways the pet speciality store is committed to the health and happiness of pets and pet parents.

Whether it’s by providing expert nutrition advice, a taste guarantee, everything a puppy needs or even free in store water testing, Petbarn knows that when pet's live long, healthy, happy lives, their owners' lives are much better, too.

The campaign focuses on everyday moments that make us love our pets and is a glimpse into the minds of a dog, cat, bearded dragon, fish and puppy when they’re given the Petbarn treatment. 

Says Dantie van der Merwe, creative director at BMF: “It doesn’t take much to make pets happy. Sometimes it takes just exactly the right thing. We hope it brings a knowing smile to both pets and pet parents everywhere.”

Says Adriane McDermott, chief marketing officer at Petbarn: “Everything we do and everything we range at Petbarn helps make ‘life a treat' because we believe pet's health and wellness leads to everyone's happiness. We know they're more than pets, BMF helped us show we're much more than just a pet store."

The campaign launches in Australia across TV, BVOD, OOH, display, radio and social to connect with pet owner audiences.