Lifelong Crush Selected by Plan International to Ignite Love and Impact with Gifts of Hope

Lifelong Crush, a creative agency renowned for its innovative campaigns, has been handpicked by global humanitarian and development organisation Plan International Canada as their exclusive long-term partner for the Gifts of Hope campaign, following an extensive agency search.

The partnership builds on the remarkable success of their collaboration in 2022, where Lifelong Crush worked tirelessly to engage Canadian donors during the holiday season. Their innovative approach led to tangible gifts, such as adorable goats, reaching women and children around the world, bringing joy and making a real difference in their lives. 

Kim Hunter, group account director at Lifelong Crush, expressed her excitement about the collaboration. "As Canadians face challenges from rising interest rates, inflation, and environmental disasters, the act of giving becomes even more powerful and transformative," she said. "We understand the importance of breakthrough creative that not only connects emotionally but also inspires meaningful action. We’re thrilled to further our relationship with Plan International Canada and support their mission to change lives across the globe."

"Last year, Lifelong Crush stepped in on short notice on a project basis to help us execute our Gifts of Hope campaign and knocked it out of the park with new messaging strategies, a production plan that helped every dollar work its hardest, and platform-specific creative for new media like TikTok," said Jason Matta, vice president of Donor Experience at Plan International Canada. "They have proven themselves to be thoughtful, creative, and effective partners motivated by helping us raise over $5M through our Gifts of Hope program last year, which ultimately helps create a more just world for thousands of children – especially girls – globally."

Plan International Canada's Gifts of Hope program offers an array of over 65 life-changing gifts, including the beloved signature item, goats. Since 2012, supporters have purchased more than 47,000 of these life-changing livestock, empowering communities and leaving an everlasting impact. For several years, goats have been an integral part of the annual fundraising campaign’s marketing.

Lifelong Crush and Plan International Canada are set to kindle the spirit of giving once again this holiday season with a campaign to make a tangible difference in the lives of children worldwide. Their creative partnership promises to inspire countless individuals to join the movement and create a brighter future for everyone.