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Lifelong BMW Fans Share Their Passion in New Spots from Ogilvy Gurgaon

Ogilvy & Mather Asia Pacific, 6 months, 1 week ago

Films launch new 3 series LCI with personal stories of BMW owners from across India

Lifelong BMW Fans Share Their Passion in New Spots from Ogilvy Gurgaon

If the road is an open book, then BMW is the story for the ages. When you are driving a BMW, you are driving more than a car. You are driving the optimum driving pleasure, one that bonds you to both the road and your car unlike any other. There are many great stories from BMW drivers around the world relating to the strong bond they have with their car. This is why #BMWstories was created: to give some love back and share those personal experiences with the community.

For the launch of the new BMW 3 series LCI, Ogilvy Gurgaon conceptualised and created these two short films for BMW India.

The BMW 3 Series has come a long way since its launch in 1975. And with each passing generation, it’s garnered a lot of fans. Two real BMW owners were selected and they shared their BMW stories. The stories come from auto expert Hormazd Sorabjee, and Ajith Urumis, an ardent fan all the way in Kerala.

Hormazd Sorabjee’s love for his classic E30 is a story for the ages. Through this video, he tells us about his prized possession and why he’s such a passionate fan. Ajith’s love for driving complements his BMW 3 Series, a car that’s always been the ultimate driving machine. The film captures the bond and love that the BMW owners share with their car

Creative Agency

Creative Agency: Ogilvy Gurgaon

Production Company

Production Company: Uncommonsense Films

Category: Automotive , Cars

Genre: Dialogue , Documentary , People , Storytelling