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Life is Such a Mission in New Palace Spot from MPC

MPC New York, 6 months, 2 weeks ago

Written and directed by Stuart Tanju, the film stars skate icon Blondey McCoy

Life is Such a Mission in New Palace Spot from MPC

Opening with choral music and existential questions – ‘What are we?’ ‘Where are we going?’ ‘Will there be Wifi?’ – MPC Creative’s latest film delivers everything we’ve come to expect from Palace Skateboards’ unique and slightly wonky vision.  This spot promotes the new running range from Palace and adidas –and their very own version of the iconic EQT shoe. 

Following the APA and Arrows Craft finalist film for Jonah Hill / Reebok and ‘Squash Man’ – MPC Creative brings you ‘EQT’ (yep, that’s short for equipment). 

Written and directed by Stuart Tanju, the film stars skate icon, Blondey McCoy, running through the sunbaked desert, on open roads, cliff tops and beaches, all the time wondering – why didn’t I just take the bus? The film juxtaposes visuals inspired by classic 80's running footwear ads, interspersed with Planet Earth-esque wildlife shots and super-sexy close-ups of the trainers on black backgrounds.

Richard Skinner, MPC Creative’s Head of Creative Development says: ‘From Jonah to ‘Squash Man’ and now ‘EQT’. It’s intensely enjoyable and fulfilling working hand in hand with Palace and seeing their creative filmed output develop and grow to new levels.”

The EQT range launches at Palace Skateboards on the 16th December. Check out the new spot below:

PALACE EQT from PALACE on Vimeo.


Advertiser: Palace Skateboards

Music and Sound

Sound Design: Ned Sisson @ Wave Studios


Editor: Ben Crook @ Speade

Post Production / VFX

VFX Supervisor: Jonathan Box, James McIver

Producer: Edwin Elkington

Post Production House: MPC

Grade: Richard Fearon @ MPC

Production Company

Production Company: MPC Creative

Producers: Richard Skinner & Johnny Blick

DOP: Ben Coughlan

Director: Stuart Tanju

Category: Clothing/fashion , Sports

Genre: Comedy , Digital , PR