LIA Creative LIAisons 2024 Las Vegas Attendees to Learn from the Best in the Industry

This year, 126 emerging talents from 29 countries around the world will gather together for the London International Awards Creative LIAisons Onsite Program, from 30th September through 4th October, 2024 at Encore @ Wynn Las Vegas.

This program, funded by LIA, will run concurrently with LIA judging. There are no delegate fees and LIA covers the cost of airfare and hotel accommodations for all LIAisons attendees, as a way to give back to the industry that supports us. 

The program line-up will feature talks from the following creative giants:

Chief Creative Officers' Roundtable

• Chaka Sobhani, President & Global Chief Creative Officer, DDB Worldwide
• Liz Taylor, Global Chief Creative Officer, Ogilvy
• Pancho Cassis, Partner & Global Chief Creative Officer, DAVID
• Andrés Ordóñez, Global Chief Creative Officer, FCB
• Aaron Starkman, Global Chief Creative Officer, Rethink
• Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi
• Ali Rez, Chief Creative Officer - Middle East, North Africa and Pakistan, IMPACT BBDO

Creative Strategy & Transformative Business Impact Panel

• Suzanne Powers, Founder, Powers Creativity, New York
• Conrad Persons, President, Grey, London
• Adam Ferrier, Chief Thinker and Founder, Thinkerbell, Melbourne
• Andrea Diquez, Global CEO, GUT
• Ben Tarr, President, Leo Burnett Canada
• Emma de la Fosse, Chief Creative Officer, UK, Edelman, London

Evolution and Creative Use of Data Panel

• Jouke Vuurmans, Global Chief Creative Officer, Monks
• Yasu Sasaki, Global Chief Creative Officer, dentsu
• Tiffany Rolfe, Global Chair / Global Chief Creative Officer, R/GA
• Kaleeta McDade, Global Chief Experience Design Officer, VML

Health & Pharma Panel

• Jonathan Isaacs, Global Chief Creative Officer, TBWA\Health Collective
• Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH
• Tom Richards, Co Global Chief Creative Officer, 21GRAMS

Individual Speakers

• Susan Credle, Chair of FCB and Creative Advisor to IPG
• Juliana Constantino, Executive Creative Director, Pereira O’Dell
• Till Diestel, Managing Director/Chief Creative Officer, Serviceplan Germany
• Amy Dick, Chief Operating Officer, CULT London
• Bianca Guimaraes, Executive Creative Director at Mischief @ No Fixed Address
• John Mescall, Creative Chair, byTheNetwork
• Sue Murphy, Senior Director of Global Design, The Coca-Cola Company
• Toan Nguyen, Founder & Managing Director, Jung von Matt NERD
• Marco Venturelli, Chief Creative Officer of Publicis France and CEO/CCO of Publicis Conseil, France

Augmenting an incredible speaker line-up, will be a 'Create and Make' workshop in collaboration with Tara McKenty, chief innovation officer and executive creative director, BMF Sydney, Jennifer van Dijk, CEO and Nancy Bennett, experiential creative producer of Superplastic and Anthony Dever, head of creative & brand consultancy, TikTok AU/NZ. Attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury.

To mix things up, there will be a highlight for this year, designed for real-time experiential learning by Malcolm Poynton, global chief creative officer/president creative, Cheil Worldwide. Without revealing too much, Malcom stated, “Today’s creatives have grown up inside the box of technology; on computers, on-line, on mobile, on games and on social. This year, I’ll be taking the LIA Creative LIAisons participants off-site and outside, to experience creativity and inspiration beyond the screen; revealing how brands are not what people think.”

View the 2024 Creative LIAisons Promotional Video.

Add to all of that, the biggest draw of the program - the opportunity to sit in the judging rooms. No other global festival allows attendees to go behind the curtain; to witness the discussions and debates as they happen. Seeing with absolute transparency how senior creatives bring their points-of-view, cultural references and arguments for or against a piece of work is, arguably, one of the best ways to learn.

In addition to this incredible program line-up, the 2024 LIA Legend Award will be presented to Piyush Pandey, former global chief creative officer, Ogilvy. The Creative LIAisons cohort will have the privilege to be in attendance and learn first-hand from the creative guru, who has helped shape the world of advertising.

Creative LIAisons drives careers forward by helping upskill the next generation. Ever since this initiative to give back to the industry began in 2012, more than 1300 emerging talents have participated in this program.

“We see this program as giving a leg up to young creatives as they climb the creative ladder. There are so many success stories from our alumni. That’s why we keep this program going year after year. As the industry is relentless in what it takes out from creative people, our goal is to give back. Our hope is that all attendees will make the most of this opportunity to learn, ask questions, gain insights and connect with the judges, speakers and their peers from around the world. And come away from these five days greatly enriched on their upward creative journey,” said Laurissa Levy, creative LIAisons director/events director.

View the 2024 Creative LIAisons Speakers.