LIA 2017 Digital Shortlist Revealed
London International Awards (LIA) has announced the shortlist for Digital.
A total of 154 entries have been shortlisted within the medium, with the United States dominating the field with 43 shortlisted entries. Australia follows with 21 and Germany 12.
Chairing the Digital Jury this year was Per Pedersen, Chairman of Global Creative Council at Grey Global. Joining him were Jung A Kim, INNOCEAN Worldwide; Paul Collins, DigitasLBi Stockholm; Cedric Devitt, Big Spaceship; Jay Gelardi, Huge; Sagar Mahabaleshwarkar, Cheil India; Ryan Moreno, CP+B; Simon Richings, AnalogFolk; Yukihiro Tominaga, AID-DCC Inc.; Daniela Vojta, McCann New York.
ARGENTINA
R/GA Buenos Aires, Buenos Aires:
• Virtual Reality for Powerchair Football Argentina titled “VR Power Trainer”
AUSTRALIA
AIRBAG, Melbourne:
• UX - User Experience for Transport Accident Commission Victoria titled “Meet Graham”
BMF, Sydney:
• Entertainment for Football Federation Australia / Hyundai A-League titled “You've Gotta Have a Team”
BWM Dentsu, Melbourne:
• Mobile Advertising for Bushfire Ready titled “Alert Ad”
• Public Service/Social Welfare for Bushfire Ready titled “Alert Ad”
CHE Proximity:
• Branded Content for Cochlear titled “The Hearing Test In Disguise”
• Innovative Use of Digital for Cochlear titled “The Hearing Test In Disguise”
• Microsites for Cochlear titled “The Hearing Test In Disguise”
• Music/Sound Design for Cochlear titled “The Hearing Test In Disguise”
• UX - User Experience for Cochlear titled “The Hearing Test In Disguise”
Clemenger BBDO Melbourne, Melbourne:
• Innovative Use of Digital for Transport Accident Commission Victoria titled “Meet Graham”
• Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”
• Weird Wonderful Work for Transport Accident Commission Victoria titled “Meet Graham”
Leo Burnett Melbourne, Melbourne:
• Foods for Goulburn Valley titled “Goulburn Valley Food Tours”
• UX - User Experience for Goulburn Valley titled “Goulburn Valley Food Tours”
McCann Sydney, Sydney:
• Public Service/Social Welfare for The Hunger Project titled “A Table To End Hunger”
R/GA Sydney, Sydney:
• Animation/Motion Graphics for Google Play titled “Through the Dark”
• Branded Content for Google Play titled “Through the Dark”
• Innovative Use of Digital for Google Play titled “Through the Dark”
VML, Sydney:
• Corporate Image for McDonald's titled “Snaplications”
• Mobile Advertising for McDonald's titled “Snaplications”
• Use of Social Media for McDonald's titled “Snaplications”
BELGIUM
FamousGrey, Groot-Bijgaarden:
• Apps for Ketnet Dub titled “Ketnet Dub”
• Mobile Advertising for ReMumber titled “ReMumber”
• NGO for ReMumber titled “ReMumber”
BRAZIL
AlmapBBDO, São Paulo:
• Business-to-Business for Getty Images titled “Nosferatu”
• Music/Sound Design for Getty Images titled “Nosferatu”
• UX - User Experience for Getty Images titled “Nosferatu”
• Business-to-Business for Getty Images titled “The Getty Pen Project”
BETC/Havas, São Paulo:
• Apps for Woman Interrupted titled “Woman Interrupted App”
David São Paulo, São Paulo:
• Apps for Faber Castell titled “The Never-Ending Forest App”
FCB Brasil, São Paulo:
• Microsites for Estadão Newspaper titled “The Corruption Converter”
J.Walter Thompson, São Paulo:
• Use of Social Media for Instituto AzMina titled “Nipple Freedom”
• Virtual Reality for Instituto de Defesa do Direito de Defesa titled “Visceral Reality”
CANADA
FCB Canada, Toronto:
• Branded Content for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Innovative Use of Digital for Canadian Down Syndrome Society titled “Down Syndrome Answers”
• Public Service/Social Welfare for Canadian Down Syndrome Society titled “Down Syndrome Answers”
Zulu Alpha Kilo, Toronto:
• Self-Promotion for Zulu Alpha Kilo titled “Zulu Alpha Kilo Website”
CHINA
Beijing Dentsu Advertising, Shanghai:
• Mobile Advertising for Hadagokochi titled “Air Pollution Discount”
Tencent, Shenzhen:
• Innovative Use of Digital for QQ Alert titled “Hope Never Dies”
COLOMBIA
Leo Burnett Colombia, Bogotá:
• Microsites for Special Olympics Colombia titled “Special Sponsors”
EGYPT
FP7/CAI, Cairo:
• Use of Social Media for Coke - Red titled “The Line Up Song”
FINLAND
Bob the Robot, Helsinki:
• Entertainment for Tom of Finland Movie titled “#IAMTOMOFFINLAND”
FRANCE
BETC, Paris:
• Media Promotion for Canal+ titled “AiMEN”
• Public Service/Social Welfare for Addict Aide titled “Like My Addiction”
• Travel for Air France titled “Cinema To Go”
• Use of Social Media for Addict Aide titled “Like My Addiction”
• Use of Social Media for Canal+ titled “AiMEN”
HEREZIE GROUP, Paris:
• Music/Sound Design for David Lynch Foundation titled “Sounds of Trauma”
J. Walter Thompson Paris, Paris:
• Branded Content for Libération titled “The Right Search”
GERMANY
BBDO Group Germany, Duesseldorf:
• Apps for The Dr. Oetker Baking App titled “Dr. Oetker Baking App”
HEIMAT, Berlin, Berlin:
• Typography for SWISSCOM titled “#Snowdrawings”
Interone BBDO, Munich:
• NGO for Science4Refugees titled “Research Buddies”
• Web Services for Science4Refugees titled “Research Buddies”
Ogilvy Germany, Germany:
• Public Service/Social Welfare for European Anti-Bullying Network (EAN) titled “Escalating GIFs”
Philipp und Keuntje, Hamburg:
• Innovative Use of Digital for RIMOWA titled “RIMOWA Electronic Tag”
Scholz & Friends, Berlin:
• Animation/Motion Graphics for Montblanc titled “Discover the Magic of Craft”
• Art Direction for Montblanc titled “Discover the Magic of Craft”
• Corporate Image for Montblanc titled “Discover the Magic of Craft”
• Microsites for Montblanc titled “Discover the Magic of Craft”
• Personal Items/Gift Items for Montblanc titled “Discover the Magic of Craft”
• Visual Design for Montblanc titled “Discover the Magic of Craft”
HONG KONG
Cheil Worldwide, Hong Kong:
• Apps for Scrabble Club (HK) titled “Scrabble Keyboard”
HUNGARY
Leo Burnett, Budapest:
• Apps for Samsung titled “#SeeColors”
• Electronic Equipment for Samsung titled “#SeeColors”
• Innovative Use of Digital for Samsung titled “#SeeColors”
INDIA
Leo Burnett India, Mumbai:
• Innovative Use of Digital for HP Lubricants titled “Roads That Honk”
ITALY
We Are Social, Milan:
• Branded Content for Netflix titled “Speak Like the Patrón”
JAPAN
Dentsu Inc., Tokyo:
• Apps for Glico titled “GLICODE”
• Confections/Snacks for Glico titled “GLICODE”
• UX - User Experience for Glico titled “GLICODE”
• Web Services for Webservice titled “Election in the Dark”
• Innovative Use of Digital for Open Road Project titled “Smile Lock Outlet”
HAKUHODO Inc., Tokyo:
• Personal Items/Gift Items for NTT DOCOMO titled “Voice Chocolate”
Shiseido Co., Ltd., Tokyo:
• Illustration for Shiseido titled “The Sharing Box”
TBWA\HAKUHODO, Tokyo:
• Innovative Use of Digital for adidas PureBOOST titled “Green Light Run”
• Weird Wonderful Work for adidas PureBOOST titled “Green Light Run”
LEBANON
Leo Burnett Beirut, Beirut:
• NGO for Abaad titled “#Undress522”
NORWAY
POL, Oslo:
• Innovative Use of Digital for Audi Q5 quattro titled “The Enter Sandbox VR Experience”
• Virtual Reality for Audi Q5 quattro titled “The Enter Sandbox VR Experience”
PHILIPPINES
TBWA\Santiago Mangada Puno, Makati City:
• Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”
PORTUGAL
FCB Lisbon, Lisbon:
• Media Promotion for FUEL TV titled “Cobblestone Riders”
Fuel Publicidade, Lisbon:
• Branded Content for Museu Nacional De Arte Antiga titled “Sequera In Its Rightful Place”
SINGAPORE
Ogilvy & Mather Singapore, Singapore:
• Apps for Allianz Insurance titled “Amateur Replay”
• Electronic Equipment for SingTel titled “SingTel Data ExStream”
• Innovative Use of Digital for Allianz Insurance titled “Amateur Replay”
• Virtual Reality for SingTel titled “SingTel Data ExStream”
• Branded Content for CINÉ-CLUB titled “Pitching French Films to Hollywood”
SPAIN
CHEIL Spain, Alcobendas:
• Apps for Samsung titled “DYTECTIVE”
• Corporate Image for Samsung titled “DYTECTIVE”
• Innovative Use of Digital for Samsung titled “DYTECTIVE”
Leo Burnett Madrid, Madrid:
• Entertainment for Christmas Lottery titled “December 21st”
The Cyranos // McCann, Barcelona:
• Innovative Use of Digital for EITB - Euskal Irrati Telebista titled “Yournalist”
SWEDEN
ACNE, Stockholm:
• Retail for Ikea titled “Ikea Responds to Balenciaga”
• Use of Social Media for Ikea titled “Ikea Responds to Balenciaga”
• Viral for Ikea titled “Ikea Responds to Balenciaga”
Akestam Holst NoA, Stockholm:
• Weird Wonderful Work for IKEA titled “IKEA Retail Therapy”
Forsman & Bodenfors, Gothenburg:
• Innovative Use of Digital for Visit Sweden titled “Sweden on Airbnb”
• Travel for Visit Sweden titled “Sweden on Airbnb”
KING, Stockholm:
• Apps for Berättarministeriet titled “Read to Unlock”
Prime Weber Shandwick, Stockholm:
• Banking/Financial/Insurance for Trygg-Hansa titled “Playing With Fire”
SWITZERLAND
Jung von Matt/ Limmat, Zürich:
• Apps for The SoundBook App
• UI - User Interface & Navigation for The SoundBook App
THAILAND
BBDO Bangkok, Bangkok:
• NGO for Thai Dog House titled “Immortal Adoption”
UNITED ARAB EMIRATES
FP7/TUN, Tunis:
• Games for Orange Tunisia titled “Hammam Fighter”
UNITED KINGDOM
AKQA, London:
• UI - User Interface & Navigation for BBC Earth titled “Sir David Attenborough's Story of Life”
iris, London:
• Innovative Use of Digital for adidas titled “Breaking the Pattern with adidas GLITCH”
Publicis, London:
• Beverages - Alcoholic for Heineken titled “Open Your World - Worlds Apart”
• Corporate Image for Heineken titled “Open Your World - Worlds Apart”
• Viral for Heineken titled “Open Your World - Worlds Apart”
Weber Shandwick, London:
• NGO for FGM Awareness titled “Brutal Cut”
UNITED STATES
AKQA, New York:
• Apps for AKQA titled “The Snow Fox”
ALMA DDB, Miami:
• Use of Social Media for Narcos titled “Spanish Lessons”
• Use of Social Media for Narcos titled “Episode Leak”
Arnold Worldwide, Boston:
• Household Products for PUR titled “Know Your Water”
BBDO New York, New York:
• Banners for Bacardi / Bombay Sapphire titled “Artifier”
• Beverages - Alcoholic for Bacardi titled “InstantDJ”
• Branded Content for GE titled “GE Podcast Theater presents life.af/ter”
• Mobile Advertising for Lowe's titled “Made in a Minute”
• Music/Sound Design for Columbia Records titled “RPM: Russ Per Minute”
CP+B, Los Angeles:
• Banking/Financial/Insurance for PayPal titled “Local Selects”
GSD&M, Austin:
• Corporate Image for U.S. Air Force titled “Airforce.com”
• UI - User Interface & Navigation for U.S. Air Force titled “Airforce.com”
• UX - User Experience for U.S. Air Force titled “Airforce.com”
J Walter Thompson, New York:
• Health Care Services for Northwell Health titled “Connected Room”
• Mobile Advertising for Vice Media titled “Spreading the Word”
• NGO for Black Lives Matter titled “Unsafety Check”
Leo Burnett, Chicago:
• Art Direction for Donate Life America titled “Your Name Saves”
• Public Service/Social Welfare for Donate Life America titled “Your Name Saves”
• Typography for Donate Life America titled “Your Name Saves”
MARCA, Coconut Grove:
• Use of Social Media for Florida Coalition Against Human Trafficking titled “Models Wanted”
McCann New York, New York:
• Corporate Image for Microsoft titled “See What's Next”
• Games for U.S. Army titled “White Hats Wanted”
• Innovative Use of Digital for Microsoft titled “Tactile”
• Innovative Use of Digital for U.S. Army titled “White Hats Wanted”
• NGO for The Brady Campaign to Prevent Gun Violence titled “Toddlers Kill”
• Public Service/Social Welfare for The Brady Campaign to Prevent Gun Violence titled “Toddlers Kill”
• UX - User Experience for U.S. Army titled “White Hats Wanted”
Mother New York, New York:
• NGO for The Pregnancy Pause
• Public Service/Social Welfare for The Pregnancy Pause
Ogilvy & Mather, Chicago:
• Branded Content for Morton Salt titled “The One Moment”
R/GA Portland, Portland:
• UI - User Interface & Navigation for Nike titled “Nike+ Apple Watch”
R/GA San Francisco, San Francisco:
• Business-to-Business for BotBot
SapientRazorfish, Chicago:
• Health Care Services for Ronald McDonald House Charities titled “Blink: A Language of Love Through Light”
SapientRazorfish, New York:
• Public Service/Social Welfare for Dove titled “Dear Media”
• Use of Social Media for Dove titled “Dear Media”
VML, Kansas City:
• Use of Social Media for Wendy's titled “#NuggsforCarter”
• Use of Social Media for Wendy's titled “Twitter Beef”
VML, New York:
• Apps for LEGOLAND Florida Resort titled “Quest to LEGOLAND”
• Travel for LEGOLAND Florida Resort titled “Quest to LEGOLAND”
Weber Shandwick, New York:
• Cosmetics/Toiletries/Pharmaceuticals for GSK Consumer Healthcare, Excedrin titled “The Debate Headache”
• Use of Social Media for GSK Consumer Healthcare, Excedrin titled “The Debate Headache”
Zimmerman Advertising, Fort Lauderdale:
• Retail for Jamba Juice titled “Swishy Chug”
• Use of Social Media for Jamba Juice titled “Swishy Chug”
To find out more about LIA, visit http://www.liaawards.com/
