Lexus Shows It's a 'Battle Out There' in Latest Campaign from Team One

For far too long, the seat chosen in an SUV has set the tone for the journey ahead. In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Lexus customers have long asked for a genuine three-row SUV, and with the debut of the TX, the brand delivers more than a method of getting from point A to point B. It also ensures the journey in between is enjoyable for all. 

The brand worked with long-time agency partner Team One on the campaign where that idea comes to life. In Team One’s spot, 'Battle Out There' a family arrives back at the airport, weary from a day of travel. Memories of their bad seats quickly fade away when they are rescued by the spacious Lexus TX. Characters are further explored in three unique 15-second spots, “Cargo,” “Captain’s Chair,” and “Interface” that highlight the family members’ individualized travel pain points, and the redemption they receive when entering each row of the TX.