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Group745
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Creative in association withGear Seven
Group745

Lexus Feels the Love For Driving with Donna Summer Classic

27/01/2022
Music & Sound
Amsterdam, Netherlands
309
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Birdbrain sync the iconic track 'I Feel Love' on the latest European campaign for the new Lexus NX

​Birdbrain were asked to find a hit from the 80's that connected with the meditative feeling you have in moments of driving for the new Lexus NX campaign. 

Donna Summer 'I Feel Love' was actually released in 1977, but at the time they wanted to create a track that felt futuristic and beyond its era.

Giorgio Moroder (the father of disco) co wrote it and the track laid the foundations for electronic dance music, influencing David Bowie, Brian Eno, the Human League and Blondie.

​For this version, Niel Johnson used new binaural technology and Dolby Atmos for the slow-mo remix. Have a listen with some headphones, it will knock the wig off your granny.

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