Lexus and Just Eat Bring Michelin Quality Food to Your Doorstep

Lexus, the luxury brand of the Japanese manufacturer, has moved into the details of the gastronomic universe to partner with Just Eat.

Behind the idea is the independent digital creative agency Burns who joined the two great brands to create Chef Delivery, a campaign that helps you increase your experience of delivery at another level.

“Lexus has always been closely linked to the gastronomic world as when we encouraged we partnered with Just Eat for a different and innovative action, the response was a resounding yes” says Laura Diez Parejón, new media and communication senior specialist at Lexus.

Anita Singh, marketing director of Just Eat Takeaway assures, “We are looking for innovative ways to enhance the experience of our users, and this Collaboration with Lexus has allowed us to raise the delivery concept to a higher level completely new. Each request is an opportunity to surprise you, and with this initiative, we want to offer truly special moments that are more than home delivery.”

Based on the creative concept 'Chef Delivery', it gives life to an idea that arises when combining the detail of Lexus with the ability of Just Eat to bring unique experiences to los hogares. This project was born in response to a request from Lexus Europe and is progressing with this action in Spain. Lexus's contribution to the gastronomic world, combining innovation and exclusivity, inspired the election of Just Eat as a partner, a leading delivery brand sharing the values ​​of excellence and care for the customer's experience. So if you mix the elegance and sophistication of Lexus with the practicality and research that characterises Just Eat, it creates a synergy that converts the delivery experience into something unique.

“After many years of working with Lexus Spain we have had a very close relationship, meaning you have the opportunity to take a step further and work for Lexus Europe with a campaign so special it has a marvellous side. Join this leading automotive brand with another contact person. The delivery sector is the perfect formula to amplify audiences and generate a win-win synergy win.” Asegura Carla Alexander, co-director general of Burns.

Imagine having food delivered to your home and what you are looking for is a chef with a Michelin star aboard a Lexus so you can enjoy an incredible menu without leaving your home? You can imagine it because thanks to this action, you can live it.

Javier Estévez was tasked with creating a menu composed of two plates and one table worthy of a chef of its category, but thought to ensure that they are easy to transport and fill in destiny. A menu like this cannot be travelled in any other way, so please do so with a Lexus NX. An idea so perfect that the chef asked himself: "Why don't you ask me? Have you seen me before?”.

The campaign is made up of different digital songs during the February months and in March it will be revealed in the Lexus reds and in the Just Eat application.